The Marketing MVP: Minimum Viable Marketing Plan for Startup B2B Companies

Having a stage-appropriate marketing function is a critical success factor for startup companies. This article is born from our experience working with companies from pre-Seed to Series D. By sharing what we have learned through the years, we hope we can save both Founders and the solo marketers at startups and scale-ups from some of […]

Journalists: The Secret Weapon for Great Content Marketing

Television reporters

The internet is becoming increasingly saturated with content, intensifying the competition for visibility among key target audiences. While brands are leveraging data, tools and algorithms to gain an edge, the core of what makes for a compelling brand story hasn’t changed, and quality content is still far more likely to perform well. Our role involves […]

LinkedIn Ads Basics for B2B Marketers

Guide to B2B advertising on LinkedIn

As B2B buyers increasingly rely on digital channels for research and decision-making, LinkedIn has emerged as a powerhouse for connecting businesses with their target audience. The social channel has nearly 1 billion active members, and with 4 out of 5 users driving business decisions, that makes LinkedIn prime real estate for B2B marketers and advertisers. […]

Email Deliverability in 2024: What You Need to Know


For B2B brands, email is second only to the website as their preferred content distribution channel. According to a recent survey by the Content Marketing Institute, nearly 70% of B2B brands use newsletters or other types of email marketing to get their message out.  But those on the receiving end don’t share the same enthusiasm. […]

Growing Smarter with Marketing-as-a-Service and a Fractional Marketing Team

inhouse and outsource written on a chalkboard

The rise of fractional marketing has emerged as a hot topic within B2B startup and scaleup circles, thanks to the fundamental shifts in how we work in a post-pandemic world. Remote work is here to stay, and its widespread adoption has accelerated new business models – like Marketing-as-a-Service (MaaS) – that are turning the traditional […]

Managing Employee Advocacy Programs on LinkedIn: B2B Edition

Employees take a selfie photo

With an onslaught of algorithm changes and rising advertising costs – it’s become harder than ever to get in front of and grab the attention of your ideal customers on LinkedIn. A powerful way to amplify your reach and maximise your LinkedIn marketing efforts is to lean into an untapped resource: your people. Employee advocacy […]

The B2B Content Marketing Swipe File

We have an internal channel for sharing things spotted online that other team members might find helpful, educational, or inspirational as part of our ongoing quest for personal and professional growth. LinkedIn posts are a big part of that. There are some B2B marketers on the platform who share truly useful information. But it is […]

How to Optimise Your LinkedIn Company Page: B2B Edition

LinkedIn Company Page Example

LinkedIn is a powerful platform for businesses to reach their target audience, and it is a cornerstone of a strong, omnichannel online presence for B2B brands. LinkedIn is the world’s largest professional network and a hub for industry thought leaders and decision-makers with nearly a billion users as of this writing. Regardless of your opinion […]

Doing More With Less: The Art of Agile Marketing

Diagram of content marketing channels

Warren Buffet once said: “In the business world, the rearview mirror is always clearer than the windshield”. That sentiment has never been more true. In today’s rapidly changing world, adaptability is more crucial than ever. The economy is volatile, customer demands are ever-evolving, and technological advancements are reshaping industries at an unprecedented pace. Gone are […]

From Startup to Scale-Up: How to Right-size Your Marketing 

We work with a few venture capital (VC) firms in Asia, helping them and their portfolio companies to achieve growth through marketing strategies and execution.  It is exciting to see these innovative B2B startups grow and flourish, and we thoroughly enjoy working alongside agile C-suite teams that like experimenting and trying new things in marketing.    […]

Behind the Curtain — Our Martech Stack Revealed

As a marketing agency, we don’t sell software, we sell solutions. But a big part of modern digital marketing involves software, and by extension making smart choices about which software tools you use. I’ll be honest, finding the best-of-breed software product for a specific task at hand is tedious and time-consuming. But the smart and […]

Dark Social and the Myth of Attribution

LinkedIn marketing communities have been abuzz lately with renewed debate on an old topic, Dark Social. Despite the sinister-sounding name, dark social is far from heinous. Put simply, dark social is when people share links to your online content without any digital footprints or tracking codes, usually on private channels. If you have ever had […]

Growth Marketing in B2B: Why it Matters

Marketing trends come and go, but there’s one new strategy that’s not only sticking around, it’s rapidly gaining traction with businesses who are falling in love with its ability to engage with customers and generate revenue. We’re talking about B2B Growth Marketing, which was ranked the #2 marketing trend in 2020 before jumping into the […]

PR in the Digital Age

The public relations industry is going through some unprecedented changes in the digital age. With 4.7 billion internet users worldwide, most of them using the web as their primary source of information, the very definition of PR is being rewritten. Not too long ago, the marketing and advertising industries mainly focused on using clever creative […]

What Are Landing Pages and Why Do You Need Them?

Landing page example

When we say tactical marketing, we mean tactical marketing; sometimes your goal is to market a specific product or service to a particular customer segment. It could be part of a bigger content marketing strategy or a social media campaign perhaps. For that laser-focused approach, a tool called a landing page is often our channel […]

The Power Trio: CRM, Email and Marketing Automation

Sooner or later, every marketing leader gets asked the big question: How is marketing contributing to pipeline? Your answers will likely reflect where you are in the marketing operations maturity model. The what? It’s a thing. Put simply, if you manage a strategically-thinking, proactive team and a well-integrated marketing technology stack, you will have better […]

Why We Became a WordPress Shop and Why You Should Care

We became a web design company by accident. A happy accident. Back when Salween Group was first started, the founder and her small team were producing some very cool thought leadership content for one of the company’s first clients, a well-known regional conglomerate. The initial remit with them was international public relations and media outreach, […]

Don’t Use YouTube for Your Corporate Videos

Are you embedding YouTube videos on your brand’s website? Bad idea. Why? Because YouTube does not want users to stay on your website, they want users to stay on YouTube so they can serve them ads. It is as simple as that. So when your well-polished 90-second corporate video comes to an end, the viewer […]

A Look Inside Our Content Studio

What’s a Content Studio? A studio — that sounds kind of creative, right? Well yes, ours is. Just don’t expect to find us wearing a paint-splattered smock with a brush gripped between our teeth as we channel our inner-Van Gogh. That might be fun to do, but it’s not us. Not during working hours, at […]

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

The website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

1. What information do we collect?

We may collect, store and use the following kinds of personal information:

(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation.

(b) information that you provide to us for the purpose of registering with us.

(c) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters.

(d) any other information that you choose to send to us; and

(e) other information.

2. Cookies

A cookie consists of a piece of text sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We use “session” cookies on this website. We will use the session cookies to: keep track of you whilst you navigate the website; and other uses.

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at:

3. Using your personal information

Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website. We may use your personal information to:

(a) administer the website;

(b) improve your browsing experience by personalising the website;

(c) send you general (non-marketing) commercial communications;

(d) send you email notifications that you have specifically requested;

(e) send to you our newsletter and other marketing communications relating to our business or the businesses of carefully selected third parties that we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications)

(f) provide third parties with statistical information about our users – but this information will not be used to identify any individual user;

(g) deal with enquiries and complaints made by or about you relating to the website; and

(h) other uses.

Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

4. Disclosures

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose your personal information:

(a) to the extent that we are required to do so by law;

(b) in connection with any legal proceedings or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d) to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and

(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this privacy policy, we will not provide your information to third parties.

5. International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

Information that you provide may be transferred to countries (including the United States, Japan, (and other countries) that do not have data protection laws equivalent to those in force in the European Economic Area.

In addition, personal information that you submit for publication on the website will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

You expressly agree to such transfers of personal information.

6. Security of your personal information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure (password- and firewall-protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

7. Policy amendments

We may update this privacy policy from time to time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

We may also notify you of changes to our privacy policy by email.

8. Your rights

You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to:

We may withhold such personal information to the extent permitted by law.

You may instruct us not to process your personal information for marketing purposes, by sending an email to us. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

The website contains links to other websites. We are not responsible for the privacy policies or practices of third-party websites.

9. Updating information

Please let us know if the personal information that we hold about you needs to be corrected or updated.

10. Contact

If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email or by post.

The Data Protection Officer
Salween Group Pte Ltd
143 Cecil Street, #25-01 GB Building, Singapore 069542