Oddbods
(One Animation)

From Singapore to the world

Oddbods is a Singaporean cartoon television series produced by One Animation. Aimed at preschool-age children, the show is broadcast in over 180 countries, with 10 million subscribers on YouTube. In early 2021, One Animation approached Salween to engage parents of preschoolers in the US and UK with informative, educational and fun content to raise the profile of the Oddbods brand and boost fan growth organically. They needed a content marketing agency with an excellent grasp of international markets and expertise across social media, online campaigns, content strategy, design and copywriting.   

The Birth of Oddblog  

In a crowded children’s cartoon market, Salween had to find a way to create a unique, compelling narrative to win the hearts and minds of parents — value-adding to their parenthood journey. In the summer of 2021, the “Oddblog” was born. Under the Learn, Grow and Play pillars, we created a series of high-quality articles and amplified them on Oddbods’ social media platforms. We partnered with parenting communities and preschool thought-leaders in the US, leveraging their expertise and influence to support parents while sharing the learning values of Oddbods. The “Oddblog” became a useful source of comfort for parents — inspiring, authentic, yet relatable. 

Entering a New Market: Indonesia Campaign 

One Animation wanted to penetrate the Indonesian market via a Tokopedia launch for Oddbods merchandise. Salween Group planned a tactical campaign to create hype and excitement around the event. We also produced Summer Back to School, Halloween and Christmas campaigns throughout the year. 

About Oddbods
(One Animation)

One Animation is a 3D Animation studio based in Singapore, specialising in top-quality productions for film and television. One Animation’s philosophy combines experienced talent with leading technology and global storytelling to develop world-class intellectual properties. Based in Singapore, One Animation is uniquely positioned to access the best global and regional talent. One Animation produces original content as well as service A-list contracts from around the world.

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Content That Means Business

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We will store all the personal information you provide on our secure (password- and firewall-protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology.

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The Data Protection Officer
Salween Group Pte Ltd
143 Cecil Street, #25-01 GB Building, Singapore 069542