Independent asset management firm Eu Capital needed our help to refresh their website and provide marketing support to promote their services. The boutique asset management company, led by founder Kelvin Eu, worked closely with our team to produce an updated website with stronger branding, as well as regular content production to educate a high-net-worth audience (and potential customers) about investments, financial strategies and industry developments.
This niche market required us to propose digital marketing strategies to keep an HNW audience engaged with the Eu Capital brand. As part of our services, we also support Eu Capital with social media management with a focus on LinkedIn, growing the network and connecting with working professionals on a targeted platform.
Featuring a more sleek look and feel to capture a modern brand, we revamped the website with a reimagination of their corporate colours, and provided copywriting to reflect a stronger brand voice. The website was also produced in three languages: English, Simplified and Traditional Chinese.
Content Strategy and Creation
We assessed key content categories that would be relevant to Eu Capital’s target audience, and created content for the website, which would become a resource for independent financial advice, industry updates and financial strategies.
Social Media Management
Content is amplified on social media, in this case, LinkedIn. As part of our deliverables for all clients, we created a social media guidebook to align branding and content strategies. On their new LinkedIn page, our goal is to grow the Eu Capital network, and engage with users on a professional level.
Branded Print Collaterals
Understanding Eu Capital’s clientele, we designed printed collaterals such as a branded folder and investment factsheets to educate potential clients about the firm.