Building a Global FinTech Hub
SFA sought Salween Group’s help to boost awareness of its role within the global FinTech ecosystem and communicate its mission of advocacy, collaboration and connecting the community. We achieved this through a strategic mix of digital assets — weekly event emailers, branded social content, landing pages, report launches, and more. We also worked with Elevandi, set up by the Monetary Authority of Singapore (MAS), to drive online and on-ground coverage for the world’s largest FinTech event — Singapore FinTech Festival (SFF).
Salween Group has helped SFA go from strength to strength, building a vibrant ecosystem and putting Singapore FinTech on the world map. Our content marketing strategy delivered a >300% increase in impressions and a 20% increase in followers on LinkedIn.