Content marketing is at the heart of what we do, and at the heart of good content marketing is good content.
But in a world where “content” can be churned out for next to nothing by offshore blog mills and DIY “creator” tools using AI, how does your brand stand out in that sea of noise?
It is simple. Publish better content.
Brands need to publish content that educates, informs, or entertains people, not content solely targeted for search engine algorithms.
You need to create and distribute valuable content relevant to people, your targeted audience and the algorithms will catch up.
Our approach to content strategy sees us creating content for every stage of the customer journey, from awareness to conversion to advocacy.
Publishing and amplifying that content across multiple channels ensures it can be seen by the right people, in the right place, and at the right time.
A challenge B2B markets face is creating content with depth… at scale. Lifestyle copywriters are everywhere, but B2B writers with the domain knowledge needed to craft content that is relevant and engaging to your target audience are harder to find.
As former journalists, we are curious by nature and are seasoned in digesting and explaining complex stories.
Our Content Studio incorporates our content strategists, copywriters, and graphic artists working as a cohesive team to produce on-brand content that resonates with your target audience and differentiates you from your competition.
- Blog posts
- Specialised B2B and B2C articles
- White papers
Creating a Sustainable Content Strategy
A sustainable content strategy doesn’t mean it is focused on saving the planet, it is focused on saving your brand and your sanity as a marketing lead.
We’ve seen too many orphaned blog sections of websites and stagnant social media channels that should never have been activated in the first place. An abandoned channel is a broken promise.
Smart, sustainable content strategy ensures that does not happen.
Cadence comes up in discussions early in our relationships. The discovery process looks at what you and your competitors publish and post and what gets engagement.
We then work on content pillars and a publishing cadence that not only makes sense but can scale.
Sharing is Caring
We find that the brands that are most successful at content marketing have a strong brand story and, most importantly, a culture of helping and sharing.
Sharing quality content with the goal of being helpful and educating is the new long game.
Brands that share their ideas, knowledge, and domain expertise to serve their audience are the ones that thrive.
Our role is to help you turn those ideas into words, videos, infographics, and into invitations to speak.