Creating Stories at Scale
Coming off an accelerated growth track with a string of successful acquisitions, fintech startup Thunes needed to increase awareness and understanding of their product. Not only did they want to build a content strategy around crucial business milestones (such as their Series B funding), but they also aimed to communicate their broader growth story to the world. More importantly, they operated in a crowded fintech and payments landscape and needed to cement their position as a cross-border visionary.
Their ambition was to tell their story at scale.
Setting a New Standard for Content
Salween Group came on board at this critical moment to work with Thunes on several fronts — these included defining their integrated content strategy, crafting themes, writing, producing in-depth content and managing all outreach across earned, owned and paid media. We also created a content strategy for one of their core products — ‘Business Hub’ — to engage their core ‘users of payment solutions’ audience. We helped them build landing pages, easy-to-use interfaces, action-focused copy, impactful design elements, and targeted EDM.
Since working with them, Thunes has become one of the leading players in the cross-border payments space. Our direct impact on their business delivered a 300% increase in LinkedIn followers and over 3,000 earned mentions across multiple media.