Content planning is the bridge that connects strategic objectives to concrete actions: it provides an actionable framework that enables brands to effectively communicate their value proposition and engage with their target audiences.
With a strategy in hand, planning takes shared content calendars that give everyone visibility into what needs to be done by whom and when.
While SEO has become a dirty word in some circles, the core tenets of Technical, On-page and Off-page SEO are still relevant.
Our team utilises modern tools and best practices to optimise our content for discovery, for being found and for being shared.
- Technical SEO for our Managed Web Services clients is managed by our web development team, who ensure everything from site speed to meta descriptions follow industry best practices.
- On-page SEO is a part of the content creation process where we are ideating content ideas based on user search intent, focusing on the buyer and his journey over legacy keyword tactics.
- Off-page SEO sees us creating eminently shareable content. Earned media and backlinks come from newsworthy stories and thought leadership content.