Content planning is the bridge that connects strategic objectives to concrete actions: it provides an actionable framework that enables brands to effectively communicate their value proposition and engage with their target audiences.
With a strategy in hand, planning takes shared content calendars that give everyone visibility into what needs to be done by whom and when.
Published content from our Content Studio, be it public articles and social posts or gated content, is then measured for engagement with data feeding back into iterative strategy. Test and learn.
SEO
While SEO has become a dirty word in some circles, the core tenets of Technical, On-page and Off-page SEO are still relevant.
Our team utilises modern tools and best practices to optimise our content for discovery, for being found and for being shared.
- Technical SEO for our Managed Web Services clients is managed by our web development team, who ensure everything from site speed to meta descriptions follow industry best practices.
- On-page SEO is a part of the content creation process where we are ideating content ideas based on user search intent, focusing on the buyer and his journey over legacy keyword tactics.
- Off-page SEO sees us creating eminently shareable content. Earned media and backlinks come from newsworthy stories and thought leadership content.
