A Content Hub for Global Leaders
In early 2020, YPO — an organisation recognised as the home for global leaders — approached us to build a Content Hub in Davos. They needed to find an agency with the right balance of global production expertise, an expert team of copywriters who could write quickly and prior knowledge of navigating the Davos experience. This was the first time YPO took event space in Davos at the World Economic Forum and needed to get it right.
In Davos, the organisation aimed to build an inclusive Content Hub: a place where global trailblazers, entrepreneurs, philanthropists and world leaders could come together in meaningful conversations extending beyond Davos — creating ideas and sparking conversations around the world.
Taking Centre Stage Through Content
We got to work by asking the right questions of some high-level, world-renowned leaders — H.E. Sun Chanthol, Senior Minister for Public Works and Transport and Ashraf Ghani, President of Afghanistan — to develop the ambitious content themes for the event. From there, we provided services that ranged from programme planning to content production and full event coordination whilst managing and amplifying ideas via a microsite and social media.