Our content-first approach works for growing B2B brands and can work for you too. Share your details with us here, and one of our Content Strategists will get back to you shortly to start the conversation.
How do you work? Retainer? Projects?
About 70% of our work is based on annual retainers, and the bulk of those end up being multi-year relationships, a testament to our strong focus on our clients. The balance of our work is project-based, such as tactical campaigns, large events, and video production.
I’ve been burned by agencies in the past and don’t want to sign an annual agreement. Can we try you out for three or six months first?
We hear you! Quite a few of our clients sought us out after some frustrating experiences with the big guys. Nobody wants to be stuck in a relationship that isn’t working out, us included! Let’s talk and see what we can do for you.
Do you work with B2C brands?
We’ve done some amazing work with B2C brands like Kenwood and De’Longhi, who understand the value of content marketing and trusted us to create and manage their content hubs for some regional campaigns. We’d be happy to tell you more.
Do you work with government agencies?
We do when it fits within our core content marketing mandate, and we’ve delivered some highly effective results. The Indonesian Ministry of Trade has entrusted us for years to manage Indonesia Night and the Indonesian Pavilion at the World Economic Forum in Davos, and in Singapore we work with the Agency for Science, Technology and Research (A*STAR) and SGInnovate.
How much do you charge?
It depends! Our retainer solution offers a fractional marketing team for a monthly investment starting around the cost of an experienced marketing headcount. And that’s a sweet spot for many of the CMOs and Marketing Managers we work with. We work as a scalable extension of their team.
I’m not 100% sure what I need, so how can you price it?
We offer Discovery as a paid service where we deep-dive into your brand and your competition and develop recommendations. You can then run with those recommendations on your own or get us onboard to help.
What if my marketing goals change over the year?
We fully expect they will! We know you may need to pivot between campaigns and content types and offer a flexible system of Content Credits. Your spend with us can be targeted where it is needed the most.
Do you work with Singapore Government grants?
In a word, no. Our focus is on your brand’s unique needs, and the cookie-cutter approach that many of the grants impose is not always the best solution.
We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.
1. What information do we collect?
We may collect, store and use the following kinds of personal information:
(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation.
(b) information that you provide to us for the purpose of registering with us.
(c) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters.
(d) any other information that you choose to send to us; and
(e) other information.
A cookie consists of a piece of text sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.
We use “session” cookies on this website. We will use the session cookies to: keep track of you whilst you navigate the website; and other uses.
Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.
3. Using your personal information
(a) administer the website;
(b) improve your browsing experience by personalising the website;
(c) send you general (non-marketing) commercial communications;
(d) send you email notifications that you have specifically requested;
(e) send to you our newsletter and other marketing communications relating to our business or the businesses of carefully selected third parties that we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications)
(f) provide third parties with statistical information about our users – but this information will not be used to identify any individual user;
(g) deal with enquiries and complaints made by or about you relating to the website; and
(h) other uses.
Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.
We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.
In addition, we may disclose your personal information:
(a) to the extent that we are required to do so by law;
(b) in connection with any legal proceedings or prospective legal proceedings;
(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
(d) to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and
(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.
5. International data transfers
Information that you provide may be transferred to countries (including the United States, Japan, (and other countries) that do not have data protection laws equivalent to those in force in the European Economic Area.
In addition, personal information that you submit for publication on the website will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
You expressly agree to such transfers of personal information.
6. Security of your personal information
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
We will store all the personal information you provide on our secure (password- and firewall-protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology.
Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
7. Policy amendments
8. Your rights
You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to:
We may withhold such personal information to the extent permitted by law.
You may instruct us not to process your personal information for marketing purposes, by sending an email to us. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.
The website contains links to other websites. We are not responsible for the privacy policies or practices of third-party websites.
9. Updating information
Please let us know if the personal information that we hold about you needs to be corrected or updated.
The Data Protection Officer
Salween Group Pte Ltd
143 Cecil Street, #25-01 GB Building, Singapore 069542