Branding Indonesia on the World Stage

One Global Platform. Proudly Indonesian.

Indonesia has emerged as one of Asia’s most attractive destinations for foreign investment, and the Indonesian government and business community want to be putting their best foot forward on a global stage. At the World Economic Forum Annual Meetings in Davos, Switzerland, we created a platform just for that.

Both the Indonesia Night and Indonesia Pavilion have become flagship events at the World Economic Forum Annual Meetings, and as of 2023, this marks the seventh year Salween Group has been involved in organising and marketing them.

The goal of the events is to spark international awareness and conversations about Indonesia by showcasing the country’s uniquely diverse cultural heritage and business opportunities on a major world stage. The Indonesian government and the business community jointly organise the events.

Event and Sponsorship Management

We conceptualised the branding of both events, Indonesia Night and Indonesia Pavilion, and coordinated sponsorship coverage, event programmes, microsites, and RSVP management.

From managing media opportunities and special guest invites to creating promotional materials, every aspect was meticulously planned and executed by our team.

Our work included email marketing to a select list of VIPs, venue conceptualisation and design, on-ground event management and vendor management, and post-event content production of both curated photographs and videos.

Event and Sponsorship Management

Indonesia Night 2023 Highlights

Salween Group has organised the past seven Indonesia Night events held on the sidelines of the annual World Economic Forum meeting in Davos, Switzerland. The one-night RSVP-only event showcases the best of Indonesian culture, food, performing arts, and opportunities to over 700 guests.

Indonesia Pavilion 2023 Highlights

We also organised the Indonesia Pavilion, a week-long event space for meaningful workshops hosted by the Indonesia Investment Coordinating Board (BKPM) to further complement Indonesia Night.

2023 marked the fourth time the Indonesia Pavilion made it to Davos.

Indonesia Night and Indonesia Pavilion have become sought-after events where WEF attendees could network with strategic partners. Both have received strong support and positive feedback year after year, further establishing Indonesia as an investment stronghold in Southeast Asia.

About Branding Indonesia on the World Stage

Indonesia has emerged as one of Asia’s most attractive destinations for foreign investment, and the Indonesian government and business community want to be putting their best foot forward on a global stage. At the World Economic Forum Annual Meetings in Davos, Switzerland, we created a platform just for that.

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Content That Means Business

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

The website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

1. What information do we collect?

We may collect, store and use the following kinds of personal information:

(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation.

(b) information that you provide to us for the purpose of registering with us.

(c) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters.

(d) any other information that you choose to send to us; and

(e) other information.

2. Cookies

A cookie consists of a piece of text sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We use “session” cookies on this website. We will use the session cookies to: keep track of you whilst you navigate the website; and other uses.

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at:

3. Using your personal information

Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website. We may use your personal information to:

(a) administer the website;

(b) improve your browsing experience by personalising the website;

(c) send you general (non-marketing) commercial communications;

(d) send you email notifications that you have specifically requested;

(e) send to you our newsletter and other marketing communications relating to our business or the businesses of carefully selected third parties that we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications)

(f) provide third parties with statistical information about our users – but this information will not be used to identify any individual user;

(g) deal with enquiries and complaints made by or about you relating to the website; and

(h) other uses.

Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

4. Disclosures

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose your personal information:

(a) to the extent that we are required to do so by law;

(b) in connection with any legal proceedings or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d) to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and

(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this privacy policy, we will not provide your information to third parties.

5. International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

Information that you provide may be transferred to countries (including the United States, Japan, (and other countries) that do not have data protection laws equivalent to those in force in the European Economic Area.

In addition, personal information that you submit for publication on the website will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

You expressly agree to such transfers of personal information.

6. Security of your personal information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure (password- and firewall-protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

7. Policy amendments

We may update this privacy policy from time to time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

We may also notify you of changes to our privacy policy by email.

8. Your rights

You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to:

We may withhold such personal information to the extent permitted by law.

You may instruct us not to process your personal information for marketing purposes, by sending an email to us. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

The website contains links to other websites. We are not responsible for the privacy policies or practices of third-party websites.

9. Updating information

Please let us know if the personal information that we hold about you needs to be corrected or updated.

10. Contact

If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email or by post.

The Data Protection Officer
Salween Group Pte Ltd
143 Cecil Street, #25-01 GB Building, Singapore 069542