We build sustainable social media strategies around the channels that matter for your particular business, creating and curating content for your targeted online communities and personas.
- Social channel strategy and profile optimisation
- Social media publishing and monitoring
- Multimedia content studio
- Community management
- Employee Advocacy programmes
You do not have to be on every channel, all the time, and our house view on social media is the same as other types of content; less can be more when your content is engaging and properly targeted.
LinkedIn for B2B Marketing
For B2B brands, LinkedIn is the social media channel of choice. The platform is closely approaching one billion members, growing at a rate of three new members every second, making it the world’s largest professional social network.
Keeping your LinkedIn company page up-to-date and active is a must, with stats showing active pages see five times more engagement, including 7x more impressions per follower and a whopping 11x more clicks per follower.
We optimise and manage your company page and create and post content relevant to your target audience.
We also work with brands on employee advocacy programs, engaging with a company’s thought leaders to help build their personal brands and LinkedIn profiles. That provides mutual benefits to both the brand and the employees.
Pay-per-click advertising on LinkedIn allows for hyper-targeting prospects based on their role, job title, company, seniority, and geographic location. It can perfectly complement a brand’s organic presence on the channel.
Tools and Analytics
We use some of the industry’s best social media management tools for scheduling, social listening, and analytics.
Collaboration features for social content production can include multi-step approval procedures and read-only content calendar views to keep all stakeholders in the loop.
Our community management services can range from providing you with the tools and experienced guidance your in-house team needs to better monitor and engage your followers, to a full-on programme where we manage everything for you in your brand voice with clear policies, procedures, and escalation guidelines.
We can also work directly in your tools such as HubSpot, ensuring complete visibility and attribution tracking for your social campaigns.