The modern B2B buyer journey involves multiple stakeholders, multiple touch points, and long buying cycles. In fact, most studies say that today’s buyer has done the bulk of their research well before they raise a hand to speak to sales.
That’s why our house view is that B2B marketing is content marketing.
Your goal as a marketer, salesperson, or PMM is to enable the buyer in his journey.
But many brands struggle to find the time and the resources to create the content necessary to educate and inform their prospects, demonstrate thought leadership, earn their trust and grow their business.
We can help.
Rise Above the Noise
The answer isn’t churning out mediocre content at scale using offshore blog farms or worse, by using the AI tool of the week.
Today’s B2B buyer is smarter than ever before, and has ungated access to an enormous amount of information. The old content marketing playbook simply doesn’t work any more.
Your goal as a marketer, salesperson, or PMM is to enable the buyer in his journey.
Your competitive advantage is the industry knowledge and experience inside the heads of your Subject Matter Experts (SMEs). The people on the team who know your industry, understand your customers and stand behind your product have valuable insights that need to be shared.
We make it easy for you to unlock that value and share your brand’s insights by bundling our core content marketing consultancy with copywriting and design services in a package optimised for a 90-day sprint.
We call it the Content Marketing Kickstarter.
We bundle a discovery session with a basic content strategy and a three-month editorial calendar to kickstart your content marketing plan.
Our expert team will then ideate four to six stories based on that content strategy and arrange interviews with your SMEs to provide depth to the articles. Our graphic design team can also create on-point and on-brand infographics to complement the articles as needed, adding even more value to the content.
And just like that, you have the articles needed for your website to launch or to refresh that blog section you have overlooked for so long.
The Three Step Process
We start with a discovery process that involves talking to your customer-facing teams, including sales and customer success, to determine what questions your prospects are asking. That could indicate gaps in your current marketing or sales content.
We also do a basic competitive and keyword analysis to inform the “MVP” content strategy complete with content pillars, cornerstone content ideas, and a content calendar looking out three months.
Strategy in hand, we produce four to six articles of up to 1,200 words with an image or graphic, and provide the copy for sharing the content on social media channels such as LinkedIn, improving the visibility of both your brand and your content.
Proven Outcomes
This smart package delivers SMART results; Specific, Measurable, Achievable, Relevant and Time-bound. Work is usually complete within 90 days.
One tech startup we work with saw positive results from our kickstarter program in only six months.
Sharing is Caring
We find that the brands most successful at content marketing have a strong brand story and, most importantly, a culture of helping and sharing their knowledge and expertise.
Sharing quality content to be helpful and educate is the new long game.
Our Content Marketing Kickstarter package is designed to help B2B brands of all sizes get started, today.
