There comes a time in every startup’s journey when they need to dress to impress.
Preparing to raise a Series A round or working toward Series B is about more than just finding product-market fit.
It is also about the perception of your company. You need to punch above your weight.
The Solution Spotlight series highlights some of the bundled solutions we’ve developed over the years to address specific pain points that face B2B marketers.
Can I trust this company to deliver? Are they legitimate? Will I get fired if I choose their solution? Will I get promoted? Are they a good investment?
This is where branding and positioning can help, but the traditional agency “branding” process for later-stage companies can be a massive distraction, and the requirement often comes at a time when it’s the last thing on a Founder’s mind.
The solution? A 90-day go-to-market “sprint” with a team of experts designed to take your brand to the next level and enable your sales teams to close more deals.
How it Works
We go “deep in the weeds” with the Founders and the sales and product teams to nail your latest positioning, clean up your visual identity, website, and social channels, and create and curate buyer enablement content to make sales easier.
A very moving moment in my professional life was when an investor called the work we did with one of his portfolio companies “transformational.” That really speaks to our core values of making a difference.
— David McKaige, Director of Operations
The goal? To help your startup punch above its weight with a consistent brand visual identity, a simple but well-designed website that speaks to your ICP, an updated LinkedIn profile, and content your prospects will actually find useful along the buyer journey.
At the same time, our revenue operations team dives deep into your sales process, pipeline, and measurement metrics to ensure your leadership team and investors have the visibility they need to make smart decisions, and that your sales team has repeatable and scalable processes to follow.
All for an investment starting from US$34,000.
The Process
We start the process with a high-level audit of your brand, your customers and competition, and your existing collaterals and infrastructure.
That allows us to scope a proposal specific to where you are on your brand journey.
We then deep-dive with the Founders and customer-facing teams to distil the essence of your positioning and look at the evolution of your target audience from Early Customer Profile (ECP) to Ideal Customer Profile.
Typical deliverables can include;
Visual Brand Identity Refresh. Some startups nail brand identity from Day 1 with a logo they can live with and defined brand colours and fonts. Some got their logo on Fiverr. Almost all need a visual cleanup. This is not a rebranding exercise but instead refines your existing visual identity to engender trust through consistent brand application.
Website Refresh. Your website is your most important marketing asset. Clean design and clear copy that speaks to your customer is the goal. This process puts the website in the hands of marketing and sales operations, ready for agile iteration.
Social Profile Refresh. LinkedIn is the place to be for B2B marketing and recruiting. Your Company page profile and Founder’s page profile will reflect your updated positioning.
Buyer Enablement Content. Content and copy on your website that helps buyers through informative and prescriptive information. This is lower funnel, closer-to-revenue content.
Sales Enablement Content. The on-brand decks and brochures your sales team needs to do their job and educate prospects on the benefits of your solution.
Revenue Operations Audit. We will look at what resources you have in your marketing and sales operations toolkit and what processes you have to support your growth. We’ll make recommendations based on our experience working with revenue teams at venture-funded firms from Seed to Series D and beyond.
What You Get
At the end of the GTM Sprint you will have:
- A refreshed visual identity that gives you a consistent look-and-feel across all your touchpoints, from your website to your business cards to your email signatures to your sales decks.
- A website that works for you with clear copy and strong positioning, tied to a simple but effective tech stack that enables smarter marketing and sales through data.
- A GTM plan that looks at the next steps across specific channels and assigns responsibility.
- A revenue operations implementation plan designed to help you scale from spreadsheets to a CRM or help you optimise your CRM and marketing automation platform for growth.
Having stage-appropriate marketing and revenue operations support is crucial for startups. Our “sprint” style approach provides specific, measurable actions relevant to your business in a timely manner.
It’s the SMART approach when your business is not ready for full-time hires or when your marketing or sales leads need some extra help.
Are you ready to level up your startup for your next wave of customers or your next funding round? Apply for a call to see if we can help.
