Singapore FinTech Festival

Bringing the Singapore FinTech Festival to the Global Stage

Background

As the world’s largest FinTech festival, the Singapore FinTech Festival (SFF) has become the premier platform for the global FinTech community, where heads of state, policymakers, financial services leaders, founders, investors, and technology experts convene to shape the future of finance.

SFF approached us for support in driving sign-ups for its event and to bolster its standing as a key stakeholder in the global FinTech ecosystem.

Challenge

With many complex themes and topics on the agenda, the team at SFF looked to distil and convey the broader narrative around the event. Additionally, they wanted to capture and translate the dynamic energy and vibrant atmosphere at SFF across different touchpoints to highlight the event’s “wow” factor and ultimately boost sign-ups. 

Approach

Collaborating closely with Elevandi and Constellar, we developed a comprehensive content calendar for SFF’s primary LinkedIn channel to drive awareness of key topics and upcoming launches to be discussed at the event. Additionally, we provided extensive video coverage support for the three-day conference and side events, producing daily event highlight videos, speaker interview videos, attendee interview videos, and post-event sales videos.

Social Media — Building Anticipation for Speakers & Sessions

Explainer carousel posts served to distil complex themes and topics, effectively showcasing SFF’s sector expertise, relevance, and capacity to foster deeper conversations within the global FinTech ecosystem.

Creating Buzz and Driving Registrations for SFF

We produced a variety of pre-event videos and content in which the organisers articulated their vision for the SFF 2023 edition, offering insights into the extensive work that occurred behind the scenes.

Engaging Attendees and Showcasing SFF’s Vibrant Atmosphere

Our on-site coverage featured comprehensive video recaps of each day’s events, meticulously produced and released within 24 hours to ensure timely engagement. Additionally, we conducted in-depth video interviews with prominent speakers, distinguished sponsors, and key participants, highlighting the extensive diversity and unparalleled expertise present at the event.

Extending the Impact Beyond the Event

From the three-day event, we developed additional marketing and sales assets designed to sustain the buzz, drive ticket sales and exhibitor sign-ups for SFF 2024.

Outcomes

  • 6.1x growth in total followers
  • 9.7x growth in unique visitors via mobile devices
  • 111% uplift in total impressions vs other content in the same period
  • 167% uplift in total clicks vs other content in the same period

About Singapore FinTech Festival

The Singapore FinTech Festival (SFF) is a global platform for public-private dialogues on Policy, Finance, and Technology. Supported by Constellar and organised by the Monetary Authority of Singapore, Elevandi and the Association of Banks in Singapore, SFF brings together industry experts, government leaders and participants into one immersive experience. In 2023, SFF attracted over 66,000 participants from 150 countries, underscoring its global significance in the FinTech community.

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The Data Protection Officer
Salween Group Pte Ltd
143 Cecil Street, #25-01 GB Building, Singapore 069542