Our company was built by a team with a strong background in broadcast journalism and award-winning videography. That gives us a significant technical and creative edge over marketing companies that outsource their video, or video production houses that try to be marketeers. Our in-house video production capabilities are used to create videos and motion graphics that are impactful, memorable and eminently shareable.
Yes, you can shoot your brand's video on an iPhone, but that doesn't mean you should. And the guy who said a bad video is better then no video is just plain wrong. Like all brand messaging, you fight to get seen and heard so that first impression needs to be a positive one. Our team has collective decades of experience in broadcast news and current affairs. Visual storytelling is in our DNA.
Documentary-style non-fiction storytelling is one of our favourite genres for brand videos, reflecting the broadcast journalism pedigree of the company's management team. Real people telling their stories in videos with strong visuals and clear sound provides a level of authenticity that leads to empathy and understanding.
If there are no pictures, it never happened, right? We ensure that any events you sponsor or participate in get the coverage they deserve, and provide content to your owned channels, and in the case of Video News Releases (VNRs) your earned channels as well.
The Explainer Video, done properly, is the modern elevator pitch; your 60 seconds to tell a stranger your business proposition. They work for brands, and they work for specific products and services. Here we use clear copy and an original but simple animation to explain the structure of a holding company.
Video and social media go together like peas and carrots, like peanut butter and jelly, like, well, you get the idea. From snackable 15 second promos to edited teases that link to longer form content on your website, everything we produce is shot with social media in mind.
Video can take your website's blog or news pages to the next level. Instead of just text and a photo, how about text and a video? How about a short version of this to be shared on social leading back to the full article? The possibilities are endless.
There are some opportunities that scream to become videos. When Awba started sponsoring MMA fighter Aung La Na Sang, they wanted to get the word out. We knew exactly what to do. This video went viral on social, and to date is still one of our favourites.
©2012-2020 Salween Group Pte Ltd.