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Email is dead. Long live email! Despite the rise of social media, email marketing remains one of the most effective ways to nurture leads and turn them into customers, and good email marketing turns those customers into repeat customers and advocates. We are an Agency Partner of ActiveCampaign, one of the best email marketing tools available, and integrate it tightly into the customer journey.
ActiveCampaign allows you to take traditional email marketing a step further when you integrate its tracking code into your website and landing pages. By mapping the user journey you can hyper-personalise the customer experience.
Marketing automation can be something as simple as sending an email on a contact's birthday, or a more complex lead scoring program that incorporates data on how a user interacted with your website, your emails, and your landing pages.
ActiveCampaign also comes with a fully-functional CRM module that can integrate with Outlook, Gmail, or any other email provider so your sales team can manage contacts and leads from a central platform, and view a lead's entire history from the contact record. Salesforce user? ActiveCampaign integrates with Salesforce to give you a CRM on steroids.
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