Indonesia Night

One Global Platform. Proudly Indonesian.

Indonesia Night

One Global Platform. Proudly Indonesian.

Indonesia is an attractive investment destination, and the Indonesian government and business community are putting their best foot forward on a global stage. At the World Economic Forum Annual Meetings in Davos, Switzerland, we created a platform just for that.

Now in its ninth year, Indonesia Night has become a flagship event at the World Economic Forum Annual Meetings, crafted to highlight the country’s attractiveness as an investment destination as we showcase Indonesian culture, food and opportunities to over 700 guests. As of 2019, Salween Group has been a part of that tradition for five years running.

For the second time, we are also the agency behind Indonesia Pavilion, a week-long event space for meaningful workshops hosted by the Indonesian Investment Coordinating Board to further complement Indonesia Night.

Driving Awareness, Building an Audience

Contacts and RSVPs were managed on ActiveCampaign, an integrated email marketing and marketing automation platform that ensured timely invites and updates to a curated list of guests.

Event and Sponsorship Management

As event organisers, we conceptualised the branding for both Indonesia Night and Indonesia Pavilion, coordinating sponsorship coverage and event programmes.

From managing media opportunities and special guest invites to creating promotional materials, every aspect was carefully planned and executed by our team.

Owned Branded Content

Branded content is generated and hosted on the brand's website covering both events — Indonesia Night and Indonesia Pavilion, including post-event video highlights and articles.

The events generated content that was shared across paid, earned and owned channels.

Indonesia Night and Indonesia Pavilion have become sought-after events to network with strategic partners at the heart of the World Economic Forum in Davos. The platforms have received strong support and positive feedback year after year, further establishing Indonesia as an investment stronghold in Southeast Asia.