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Branding Indonesia on the World Stage

One Global Platform. Proudly Indonesian.

Indonesia has emerged as one of Asia’s most attractive destinations for foreign investment, and the Indonesian government and business community want to be putting their best foot forward on a global stage. At the World Economic Forum Annual Meetings in Davos, Switzerland, we created a platform just for that.

Indonesia has emerged as one of Asia’s most attractive destinations for foreign investment, and the Indonesian government and business community want to be putting their best foot forward on a global stage. At the World Economic Forum Annual Meetings in Davos, Switzerland, we created a platform just for that.

Both the Indonesia Night and Indonesia Pavilion have become flagship events at the World Economic Forum Annual Meetings, and as of 2020, this marks the sixth year Salween Group has been involved.

The goal of the events is to spark international awareness and conversations about Indonesia by showcasing the country’s uniquely diverse cultural heritage and business opportunities on a major world stage.

Driving Awareness, Building an Audience

We crafted an extensive email content marketing campaign and tracked a list of hundreds of international contacts. Using ActiveCampaign,we sent out a series of communications that covered an attendee’s journey from start to end, from timely invites, event updates and a post-event wrap that included photos and videos attendees could view for posterity.

Event and Sponsorship Management

Salween Group has six years of experience in planning and managing Indonesia Night, a one-night RSVP only event that showcases the best of Indonesian culture, food, performing arts, and opportunities to over 700 guests.

For the third time, we also organised the Indonesia Pavilion, a week-long event space for meaningful workshops hosted by the Indonesia Investment Coordinating Board (BKPM) to further complement Indonesia Night.

We conceptualised the branding of both events, Indonesia Night and Indonesia Pavilion, and coordinated sponsorship coverage, event programmes, and RSVP management.

From managing media opportunities and special guest invites to creating promotional materials, every aspect was meticulously planned and executed by our team.

Owned Branded Content

Branded content is generated and hosted on the brand’s website for both events – Indonesia Night and Indonesia Pavilion, including post-event video highlights and articles.

 
 

Indonesia Night and Indonesia Pavilion have become sought-after events where WEF attendees could network with strategic partners. Both have received strong support and positive feedback year after year, further establishing Indonesia as an investment stronghold in Southeast Asia.

indonesia night brochure

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