GGV Capital is a global VC firm that invests in local founders. As a multi-stage, sector-focused firm, GGV focuses on seed-to-growth stage investments across multiple sectors. Having already establishing a growing community of listeners with their successful bi-monthly podcast, Evolving For The Next Billion, the team at GGVC was looking at expanded content offerings and updated digital assets to bring GGVC’s thought leadership into a progressive new space.
Our solution involved branding, content strategy, website services and maintenance of a new website. This on-going project sees us working closely with the GGVC team to help them reach an ever-growing community of aspiring founders in Asia and around the world.
The starting point for the new platform was rooted in the phrase ‘Evolving For The Next Billion’.
Recognizing the significance of ‘The Next Billion’ – signifying GGVC’s intentions to profile local champions and global giants reshaping the lives of the next billion Internet users – that phrase was retained in the new brand identity.
The logo references the button for ‘Next’, commonly found in media systems worldwide, with a sleek re-design and new colourway to match the main shades of the new website.
The new ‘The Next Billion’ website was envisioned as a trusted resource for aspiring founders, entrepreneurs – a content-hub for tech-focused entrepreneurs as they sought to better the lives of the next billion Internet users.
With the new website, GGVC is well-positioned to gain top-of-mind awareness as the top-notch VC firm in the region.
What will users find on the website? A content-rich hub filled with insightful articles, podcasts with interesting people and founders, AMA (Ask Me Anything) sessions with Managing Partners and touchpoints for interested users to stay connected with GGV’s team. Each piece of content is well-researched by our team and stress-tested to remain relevant and informative for the audience.
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