Background
As the world’s largest FinTech festival, the Singapore FinTech Festival (SFF) has become the premier platform for the global FinTech community, where heads of state, policymakers, financial services leaders, founders, investors, and technology experts convene to shape the future of finance.
SFF approached us for support in driving sign-ups for its event and to bolster its standing as a key stakeholder in the global FinTech ecosystem.
Challenge
With many complex themes and topics on the agenda, the team at SFF looked to distil and convey the broader narrative around the event. Additionally, they wanted to capture and translate the dynamic energy and vibrant atmosphere at SFF across different touchpoints to highlight the event’s “wow” factor and ultimately boost sign-ups.
Approach
Collaborating closely with Elevandi and Constellar, we developed a comprehensive content calendar for SFF’s primary LinkedIn channel to drive awareness of key topics and upcoming launches to be discussed at the event. Additionally, we provided extensive video coverage support for the three-day conference and side events, producing daily event highlight videos, speaker interview videos, attendee interview videos, and post-event sales videos.
Social Media — Building Anticipation for Speakers & Sessions
Explainer carousel posts served to distil complex themes and topics, effectively showcasing SFF’s sector expertise, relevance, and capacity to foster deeper conversations within the global FinTech ecosystem.
Creating Buzz and Driving Registrations for SFF
We produced a variety of pre-event videos and content in which the organisers articulated their vision for the SFF 2023 edition, offering insights into the extensive work that occurred behind the scenes.
Engaging Attendees and Showcasing SFF’s Vibrant Atmosphere
Our on-site coverage featured comprehensive video recaps of each day’s events, meticulously produced and released within 24 hours to ensure timely engagement. Additionally, we conducted in-depth video interviews with prominent speakers, distinguished sponsors, and key participants, highlighting the extensive diversity and unparalleled expertise present at the event.
Extending the Impact Beyond the Event
From the three-day event, we developed additional marketing and sales assets designed to sustain the buzz, drive ticket sales and exhibitor sign-ups for SFF 2024.
Outcomes
- 6.1x growth in total followers
- 9.7x growth in unique visitors via mobile devices
- 111% uplift in total impressions vs other content in the same period
- 167% uplift in total clicks vs other content in the same period
