Background
Moka HR, a leading Chinese AI-powered HR SaaS company, has served over 2,000 prominent brands, ranging from startups to Global 500 companies.
In 2024, they sought our expertise to strategically expand into overseas markets and enhance their brand’s digital presence.
Challenges
Despite its leadership position in China, Moka HR had limited visibility in overseas markets and needed to align its product features and unique value propositions in a way that would resonate internationally.
Compounding this challenge was the lack of digital content and resources in English and a tight deadline for developing their English-language website.
Approach
Leveraging our linguistic expertise, we efficiently mined their existing Chinese materials, extracting key value propositions suited for global distribution.
We also conducted a comprehensive audit of their corporate and founder’s LinkedIn profiles, delivering a strategic proposal that established content pillars for ongoing social media operations to ensure a consistent and effective global digital presence.
Outcomes
- 4 weeks to fully develop the website
- 66% increase in Corporate LinkedIn page views
- 55.8% growth in unique visitors for Corporate LinkedIn