The Prima Donna Life blog was mooted as a content marketing campaign that highlights individuals who are experts in their own fields — who seek precision in everything they do, even in a cup of coffee. Our scope includes original branding ideation, an online magazine, two social media channel, paid search and social media, and an advanced Customer Relationship Management (CRM) marketing automation that could generate and identify leads.
Spotlighting Prima Donnas In Their Own Right
The centre of De’Longhi’s campaign is its Prima Donnas — unique individuals who are passionate in their fields and have a unique story to tell. Produced and shot entirely in-house, our team conceptualised each piece after thorough research on inspiring and talented Singaporeans and Malaysians. As a collective, the films provide a rare glimpse into the life and inspiration behind each individual.
Aligning Content Strategy With Users’ Journey and Person
We deployed rich content with ‘soft’ product-centric content including video highlights, engaging articles and infographics on coffee, lifestyle and travel.