The cornerstones of your marketing technology stack are your marketing automation and customer relationship management (CRM) platforms.
These tools allow you to hyper-personalise the customer experience, and provide you with the data your team needs to make more informed decisions. Your technology choices are critical to your success as a modern marketer.
Marketing automation can be as simple as sending an email on a contact's birthday, or it can involve a more complex lead-scoring program that incorporates data on how a user interacts with your website, your emails, and your downloadable content such as eBooks and whitepapers.
Integrated with a good CRM, your marketing and sales teams can manage contacts and leads from a single platform and view a lead's entire history of digital interaction with your brand from their contact record.
Managing and capitalising on this type of data is a core tenet of modern digital marketing, and there are literally thousands of software solutions available to help. Marketers are spoilt by choice.
But the wrong choices can lead to siloed data, incomplete reporting, and inefficiencies that can hinder your growth.
More than a decade of experience in content-driven digital marketing has shown us what tools work best and deserve a place in your marketing technology stack.
HubSpot is a popular all-in-one solution for your marketing, sales, and customer success teams.
It seamlessly integrates a wide set of must-have marketing tools with a sales CRM and service ticketing solution in a powerful, easy-to-use cloud-based SaaS platform with a large, connected ecosystem of apps.
We use HubSpot to run our agency’s own marketing and sales.
Salween Group is a HubSpot Solutions Partner, and we work with our clients on implementation, training, and daily operations.
If your sales team has an existing CRM they love such as Salesforce, we can integrate HubSpot's marketing tools so both marketing and sales are still working off common data sets, just at different points in the buyer journey.
A brand’s most important digital marketing asset is its website, and a WordPress website from our managed web services offering integrated with HubSpot is a powerful tool for inbound marketing, demand generation, and lead capture.
Unlike HubSpot’s all-on-one solution, ActiveCampaign is primarily an email marketing and marketing automation platform. It does include a very basic CRM and can be a good choice for clients that don’t have the immediate need for HubSpot’s feature set.
ActiveCampaign is also a leaner product and offers a lower barrier to entry both financially and in terms of training.
We are an ActiveCampaign Agency Partner and offer it as a managed service, and it also integrates well with WordPress.
Email is dead. Long live email!
Despite the rise of social media, email marketing remains one of the most effective ways to nurture leads and turn them into customers. Good email marketing turns those customers into repeat customers and advocates.
The numbers back that up.
OptinMonster, a WordPress solutions provider, did a recent survey that showed 77% of B2B companies use an email marketing as part of their content marketing strategy, and 79% of B2B marketers find email to be the most successful channel for content distribution.
You can see why 59% of B2B marketers cite email as their top channel for revenue generation.
We use the best email marketing tools and integrate them tightly into the customer journey.
Many clients rely on us for our marketing operations and technology expertise in addition to our content marketing services.
Marketing operations connects the people, processes, and technology behind modern digital marketing, helping marketers deliver the right message to the right people at the right time.
Salween Group provides marketing operations consultancy services on a project basis, and offers a fully managed MarTech stack as part of our retainer services.
We've built that stack on a core set of tools adopted over the years which we then further optimised for individual clients based on their resources and requirements.
Modern marketing is very software-driven, but we are not a software sales business; we are an inbound and content marketing agency.
We are 100% transparent when we make our tech recommendations to clients, and if we get commissions through any of our partnerships, we pass those back as cost savings.
That lets us offer the right tools for the job without bias.