Branding is the first thing we audit when talking to a new or potential client, and it should be. Your brand defines who you are as a business and differentiates you from your competition.
People come to us at different points on their brand journey. Some have mature, well-defined brands, while others are starting from scratch. Most fall somewhere in between. We start by working closely with you to understand your business goals and objectives, research your domain and your competition, define your user personas, and create user journeys that will form the basis of your marketing strategy.
Our branding and brand management services include:
- Brand discovery and articulation
- Logo ideation and design
- Typography and colour palette
- Ready-to-use brand toolkit
- Bespoke marketing collaterals
- Event and exhibition design
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
— Seth Godin
For those starting from scratch or going through a brand refresh, we work at the C-Suite and senior management level to define and articulate your brand through one-on-one meetings and workshops, and then codify that essence into a brand identity and positioning framework aligned with your business goals and objectives.
Brand guidelines, websites and landing pages, social media strategy guides, and all brand collaterals and content are informed by that framework, giving your brand a clear and consistent voice and look and feel across all channels. That consistency engenders trust.
Your brand is your company’s most valuable asset, but the perception of your brand by your customers, your employees, and even your competitors defines that value. That’s where using smart content to build brands comes in.
With the foundations of the brand properly laid, we look at your most important digital asset, your website.
