The Cambodia Run Challenge 2019 is a cross-country ultramarathon aimed at raising funds for Temple Garden Foundation (TGF), a charity organisation that creates sustainable change for rural communities in Cambodia.
It is also one of our passion projects, and we support the Cambodia Run x TGF team through a 360-degree digital approach that includes a website, video production, a social media strategy, as well as collateral designs.
The modern hub of any charity is its website. It should be a platform where visitors can find out anything and everything about their work and be able to donate seamlessly through a clear call-to-action.
We designed a website that was interactive and simple yet informative without being too wordy. By using a mixture of images, videos, and infographics, the website could convey hard facts and figures in an effective and visually engaging manner without being too text-heavy.
Video storytelling harnesses the power of emotions and builds a connection with the audience – which words and images may fail to mirror in certain scenarios.
We produced two 1-minute videos for the website and social media to articulate TGF's impact, not just on the community they help, but on alleviating poverty in Cambodia.
By showing the cause and effect, the videos deliver a compelling story that encourages the audience to contribute to the cause.
Building a presence through social media without a defined strategy can be counterproductive.
With our strategy defined by goals, we had a calendar that was pre-filled with content in advance. Cambodia Run's Instagram was fully managed by us, and we worked tightly with the TGF team to leverage their social media channels and outreach.
During the 7-day run, our team was on-ground to document the sights and scenes on Instagram, effectively using social media as a live broadcasting platform.
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