Salween Group | CASE STUDY: Cross-Platform Rebranding
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CASE STUDY: Cross-Platform Rebranding

Indonesian agri business company RGE wanted to spread the word on its conservation and sustainability practices during the 2015 Climate Change Conference, also known as COP21. RGE used the event to announce the expansion of one of its ecosystem restoration projects, and called on the Salween Group to provide a wide variety of marketing materials across several types of media.

 

Our print and graphics design work included a brochure on Restorasi Ekosistem Riau, or RER, a 150 thousand hectare forest conservation area managed and funded by RGE’s pulp and paper subsidiary APRIL, as well as printed invitations to panel discussions featuring RGE and APRIL executives.

The announcement coincided with a RER website refresh, a new look and feel for www.rekoforest.org using existing multimedia assets. We took care of the new designs from wireframes to the custom Joomla bankend.

With the website refresh we were also able to repurpose some of their existing video assets with new scripts and graphics and some fresh footage to update their message at minimal cost. One and three minute “explainer” type videos were produced to be used on the RER website, the RGE YouTube channels, and for company executives to use as part of their presentations.

For social media sharing, we went through the files from the “camera traps” used in the wildlife surveys at RER to find the most visually interesting pictures of animals in the wild, and then “top and tailed” them with a modern 3D graphic look.

 

This project was a good example of integrated rebranding… consistent graphic look and feel across print, video, and web.

Category
CASE STUDIES, Graphic Design, Motion Graphics, Video Production, Web Design
Tags
Graphic Design, Motion Graphics, Post Production, Social Media Marketing, Video Production, Web Design