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Singapore’s Iconic Craft Brewery

Singapore’s Longest-running Craft Brewery Experience

Singapore’s Iconic Craft Brewery

Singapore’s Longest-running Craft Brewery Experience

Since 1997, Brewerkz has been a household name in the Singapore pub and brewery scene. The brand is largely well-known by an older audience, and Brewerkz wishes to expand its reach to their younger, more socially mobile fans, while growing its business to other channels of sales, including strategic partnerships and outdoor events.

Our long-standing partnership with Brewerkz has seen the brand through a website revamp, campaign and branded videos, digital campaign management, media outreach and PR and influencer management. As their fractional marketing team, we worked closely with them to create a strong local brand that Singaporeans are proud to call theirs.

Today, Brewerkz operates restaurants, a brewery and participates in large-scale outdoor events through catering or producing event-specific beers.

Our long-standing partnership with Brewerkz has seen the brand through a website revamp, campaign and branded videos, digital campaign management, media outreach and PR and influencer management. As their fractional marketing team, we worked closely with them to create a strong local brand that Singaporeans are proud to call theirs.

Today, Brewerkz operates restaurants, a brewery and participates in large-scale outdoor events through catering or producing event-specific beers.

Four Core Businesses and a Website

As pioneers in the local beer industry, and being the first to establish themselves as an institution serving quality handcrafted beers, the brand is well-placed to continue leading by example.

When redesigning the new Brewerkz website, we kept the four core businesses in mind and created a site providing a more intuitive, informative experience for the user — clearly laying out what the brand has to offer.

The new website also featured a brighter and more modern design compared to its previous website, which featured darker colours and an “American sports bar” look and feel.

The new website also featured a brighter and more modern design compared to its previous website, which featured darker colours and an “American sports bar” look and feel.

Crafting a Corporate Video

Our in-house production team created a corporate video for Brewerkz, which highlighted their four business aspects of the brand: brewery, beer, restaurants and events.

 

The video showcases in detail the craft brewing process and the work that goes into handcrafting a beer. Through the video, it allowed Brewerkz to build a connection with their audience — be it consumers or business partners — and create a clearer image of what the brand has to offer.

 

Tapping into Tactical

Having more than 20 years in the industry is a remarkable feat. In craft beer, a successful brewery has to be light on its feet and constantly create tasty yet refreshing brews.

Brewerkz, having just amped up its production capabilities with their spanking new 8,000 sqft brewery, was in a crucial point of growth. The untapped (pun intended!) potential of the creative brews produced were facing the risk of bubbling away without the deserved recognition — and so tactical campaigns were in order.

Brewerkz, having just amped up its production capabilities with their spanking new 8,000 sqft brewery, was in a crucial point of growth. The untapped (pun intended!) potential of the creative brews produced were facing the risk of bubbling away without the deserved recognition — and so tactical campaigns were in order.

To give the limited-edition brews the attention they deserved, we began creating campaigns for event-exclusive brews and limited-edition seasonal beers.

The campaigns centered around creating landing pages, social media campaigns, and collaterals to increase top-of-mind awareness and better brand recall. It also encouraged user-generated-content and increased engagement with new and old fans of Brewerkz — allowing the brand to better understand consumer needs and wants.

Brewerkz Afterburner Pacific Ale: Singapore Airshow 2020 Official Beer

Social media contest for the Brewerkz event-exclusive craft beer brewed for Singapore Airshow 2020.

Cannedvas Design Competition

Brewerkz launches #SupportLocal competition by providing budding artists with a canvas on their first-ever Art x Craft canned beer series.

Take a "pitcher", it'll last longer:

Media and Influencer Management

Working closely with the media to tell the Brewerkz story, we scored various earned media opportunities with online influencers and mainstream press including CNA and the Business Times.

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