About

Award-winning strategists, creatives, marketers and big thinkers

Founded in Singapore in 2012, Salween Group is a boutique marketing firm focused on using strategic and creative content to tell stories that build brands.
Our mission is to promote better understanding and empathy through communication. That mission is the foundation of our company's culture, and is embodied by our people.
We come from diverse and vibrant backgrounds in broadcast media, journalism, design and production, and are united by our passion for creating content that starts conversations.

About

Award-winning strategists, creatives, marketers and big thinkers

Founded in Singapore in 2012, Salween Group is a boutique marketing firm focused on using strategic and creative content to tell stories that build brands.
Our mission is to promote better understanding and empathy through communication. That mission is the foundation of our company's culture, and is embodied by our people.
We come from diverse and vibrant backgrounds in broadcast media, journalism, design and production, and are united by our passion for creating content that starts conversations.
Sylvia McKaige

Sylvia steers the Salween Group ship. Her entrepreneurial spirit, pragmatic approach and knack for bringing out the best in people has shaped who we are and what we do. With nearly two decades of experience in media and communications, Sylvia understands clients’ perspectives and shares their vision. Her experiences in balancing the best of editorial and commercial content mean she's always ready to embrace the challenges and the potential of the region.

Sylvia McKaige

Founder & CEO

Fariza Salleh

Fariza has over a decade of creative experience and spent her early years with the “big” ad agencies before joining a regional tech start-up where she led an in-house design team. She has a strong background in editing, copywriting and content strategy with a focus on digital media. As a trained advertising specialist who always looks to humanise brands first, Fariza knows how to create the right content, for the right audience, on the right platform.

Fariza Salleh

Lead Content Strategist

Krystal Lim

Krystal started her journey in digital marketing working with a range of high profile B2C clients in New York City, including a stint in B2B marketing within the MICE industry. A strong believer in the power of the written word, she is a brand evangelist who develops and executes end-to-end marketing campaigns for our clients. Her bespoke approach stems from a deep understanding of branding, content strategy and holistic marketing.

Krystal Lim

Content Strategist

Gloria Lee

Gloria is a wordsmith with a diverse range of experience working with clients from all sectors. Her early foray into digital marketing piqued her interest in helping brands connect online with the right audiences through creative storytelling. Today, she continues to build narratives that incorporate rich visuals and the perfect one-liner, bridging the gap between brands and their consumers.

Gloria Lee

Content Strategist

Clara Choo

Clara began her journey as a marketer in the e-commerce space, developing touch points to influence the consumer journey in a sophisticated, non-linear approach suited to this digital age. Along the way, she discovered her passion for using words and images to tell compelling stories that can transform lives, and transform brands.

Clara Choo

Content Strategist

Benjamin Koh

Ben is a branding specialist who has spent years honing his craft at agencies in both Singapore and Shanghai, where he had the opportunity to work on brands that range from the niche, the obscure to the well-known. From digital to print, he believes that great work comes from an alchemical blend of content and design. Far from your average designer, Ben finds inspiration in reading and enjoys expressing himself in colours.

Benjamin Koh

Lead Graphic Designer

Gail Low

Gail is a visual communicator. For over a decade, she’s told stories through graphics. From her beginnings as a designer, she moved into the world of marketing to expand her understanding of communications and media. Today, her strategic process utilises design principles for a unique approach that informs how we create content.

Gail Low

Communications & Visual Content Strategist

Ko Pxyo

Ko Pxyo has been a media producer and graphic designer for more than 12 years. His creative talents have been showcased in his roles as Art Director at the Phnom Penh Post and the Myanmar Times. As the Creative Director for Frontier Myanmar, a weekly news magazine published by our sister company, Black Knight Media, Ko Pxyo has his finger on the pulse of the region. He is a core member of our graphics team and contributes his design skills to help on a range of client projects.

Ko Pxyo

Senior Graphic Designer

Ferlin Frange

With over a decade of experience in web design and development, Ferlin leads our digital team. He always challenges himself to think out of the box for user interaction and experience design to fulfil both his creative streak and our client's business goals and objectives.

Ferlin Frange

Creative Director

Clarence Kwek

Clarence has over a decade of experience in branding, creative digital media design and web development and has worked with some of the region's biggest brands. His creative and technical experience enables him to help our clients develop robust solutions to their online needs.

Clarence Kwek

Senior Digital Designer

Stacey Wee

Stacey carries with her over 5 years’ experience in driving digital marketing and communications strategies. Her beginnings saw her working closely with clients from beauty, education and hospitality industries before joining a communications team in the public service. A self-starter who loves a good challenge, Stacey discovered her passion for problem-solving and helping brands cut through the clutter to truly connect with their audience.

Stacey Wee

Digital Marketing Specialist

Pamela Tan

With 5 years of honing her skills at a video production house, Pamela has vast experience in helping businesses produce engaging, short-form video content for their brand. Pamela wears a few hats, from conceptualising to post-production editing, ensuring that the final product is beautifully crafted. She is especially interested in video marketing within the digital world and is on a journey to explore more effective ways to engage audiences with exciting content, using the appropriate mediums.

Pamela Tan

Video Producer

Frank Gibson

Frank is a passionate video artist with over 7 years of experience in the creative industry. A video production all-arounder, from script-writing to videography, to video-editing and motion graphics, he has a clear vision of the client's requirements for every video project.

Frank Gibson

Producer / Director

David McKaige

David is an award-winning news and current affairs cameraman and producer. More than 20 years of experience in the field have granted him datelines from Bosnia to Beijing. With his deep experience in the technicalities of broadcast, production, and engineering, David spearheads the video production and post-production teams and manages our digital marketing tech stack.

David McKaige

Director of Operations

Sylvia McKaige

Sylvia McKaige

Founder & CEO

Sylvia steers the Salween Group ship. Her entrepreneurial spirit, pragmatic approach and knack for bringing out the best in people has shaped who we are and what we do. With nearly two decades of experience in media and communications, Sylvia understands clients’ perspectives and shares their vision. Her experiences in balancing the best of editorial and commercial content mean she's always ready to embrace the challenges and the potential of the region.

Fariza Salleh

Fariza Salleh

Lead Content Strategist

Fariza has over a decade of creative experience and spent her early years with the "big" ad agencies before joining a regional tech start-up where she led an in-house design team. She has a strong background in editing, copywriting and content strategy with a focus on digital media. As a trained advertising specialist who always looks to humanise brands first, Fariza knows how to create the right content, for the right audience, on the right platform.

Krystal Lim

Krystal Lim

Content Strategist

Krystal started her journey in digital marketing working with a range of high profile B2C clients in New York City, including a stint in B2B marketing within the MICE industry. A strong believer in the power of the written word, she is a brand evangelist who develops and executes end-to-end marketing campaigns for our clients. Her bespoke approach stems from a deep understanding of branding, content strategy and holistic marketing.

Gloria Lee

Gloria Lee

Content Strategist

Gloria is a wordsmith with a diverse range of experience working with clients from all sectors. Her early foray into digital marketing piqued her interest in helping brands connect online with the right audiences through creative storytelling. Today, she continues to build narratives that incorporate rich visuals and the perfect one-liner, bridging the gap between brands and their consumers.

Clara Choo

Clara Choo

Content Strategist

Clara began her journey as a marketer in the e-commerce space, developing touch points to influence the consumer journey in a sophisticated, non-linear approach suited to this digital age. Along the way, she discovered her passion for using words and images to tell compelling stories that can transform lives, and transform brands.

Benjamin Koh

Benjamin Koh

Lead Graphic Designer

Ben is a branding specialist who has spent years honing his craft at agencies in both Singapore and Shanghai, where he had the opportunity to work on brands that range from the niche, the obscure to the well-known. From digital to print, he believes that great work comes from an alchemical blend of content and design. Far from your average designer, Ben finds inspiration in reading and enjoys expressing himself in colours.

Gail Low

Gail Low

Communications & Visual Content Strategist

Gail is a visual communicator. For over a decade, she's told stories through graphics. From her beginnings as a designer, she moved into the world of marketing to expand her understanding of communications and media. Today, her strategic process utilises design principles for a unique approach that informs how we create content.

Ko Pxyo

Ko Pxyo

Senior Graphic Designer

Ko Pxyo has been a media producer and graphic designer for more than 12 years. His creative talents have been showcased in his roles as Art Director at the Phnom Penh Post and the Myanmar Times. As the Creative Director for Frontier Myanmar, a weekly news magazine published by our sister company, Black Knight Media, Ko Pxyo has his finger on the pulse of the region. He is a core member of our graphics team and contributes his design skills to help on a range of client projects.

Ferlin Frange

Ferlin Frange

Creative Director

With over a decade of experience in web design and development, Ferlin leads our digital team. He always challenges himself to think out of the box for user interaction and experience design to fulfil both his creative streak and our client's business goals and objectives.

Clarence Kwek

Clarence Kwek

Senior Digital Designer

Clarence has over a decade of experience in branding, creative digital media design and web development and has worked with some of the region's biggest brands. His creative and technical experience enables him to help our clients develop robust solutions to their online needs.

Stacey Wee

Stacey Wee

Digital Marketing Specialist

Stacey carries with her over 5 years’ experience in driving digital marketing and communications strategies. Her beginnings saw her working closely with clients from beauty, education and hospitality industries before joining a communications team in the public service. A self-starter who loves a good challenge, Stacey discovered her passion for problem-solving and helping brands cut through the clutter to truly connect with their audience.

Pamela Tan

Pamela Tan

Video Producer

With 5 years of honing her skills at a video production house, Pamela has vast experience in helping businesses produce engaging, short-form video content for their brand. Pamela wears a few hats, from conceptualising to post-production editing, ensuring that the final product is beautifully crafted. She is especially interested in video marketing within the digital world and is on a journey to explore more effective ways to engage audiences with exciting content, using the appropriate mediums.

Frank Gibson

Frank Gibson

Producer / Director

Frank is a passionate video artist with over 7 years of experience in the creative industry. A video production all-arounder, from script-writing to videography, to video-editing and motion graphics, he has a clear vision of the client's requirements for every video project.

David McKaige

David McKaige

Director of Operations

David is an award-winning news and current affairs cameraman and producer. More than 20 years of experience in the field have granted him datelines from Bosnia to Beijing. With his deep experience in the technicalities of broadcast, production, and engineering, David spearheads the video production and post-production teams and manages our digital marketing tech stack.

We Are Social

Careers

Our culture isn't a job benefit, it's what drives our business and our relationships with our clients. It's a culture of trust, transparency, and responsibility in an environment that encourages mentoring and promotes lifelong learning.

We are committed to building a diverse and inclusive team, passionate about helping others, and conscious of leaving the planet in better shape than we found it.

Currently, we have no open positions. But that hasn't stopped us from creating positions and hiring some very awesome people in the past. If you think you would thrive here and can help take us and our clients to a next-level space in brand storytelling, we'd be happy to hear from you. Drop us an email at contact at salweengroup.com.

Your brand has a story. We'll help you tell it.

©2012-2019 Salween Group Pte Ltd.
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Singapore Office

Salween Group Pte. Ltd.

143 Cecil Street, #25-01 GB Building, Singapore 069542
+65 6909 1375

Yangon Office

c/o Black Knight Media Co. Ltd.

No. 9-10, East Wing of Aung San Stadium, Upper Pansodan Road, Mingalar Taung Nyunt Township, Yangon, Myanmar

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