fbpx

About

Award-winning strategists, creatives, marketers and big thinkers

Founded in Singapore in 2012, Salween Group is a boutique marketing firm focused on using strategic and creative content to tell stories that build brands.
Our mission is to promote better understanding and empathy through communication. That mission is the foundation of our company's culture, and is embodied by our people.
We come from diverse and vibrant backgrounds in broadcast media, journalism, design and production, and are united by our passion for creating content that starts conversations.

About

Award-winning strategists, creatives, marketers and big thinkers

Founded in Singapore in 2012, Salween Group is a boutique marketing firm focused on using strategic and creative content to tell stories that build brands.
Our mission is to promote better understanding and empathy through communication. That mission is the foundation of our company's culture, and is embodied by our people.
We come from diverse and vibrant backgrounds in broadcast media, journalism, design and production, and are united by our passion for creating content that starts conversations.
Sylvia McKaige

Sylvia steers the Salween Group ship. Her entrepreneurial spirit, pragmatic approach and knack for bringing out the best in people has shaped who we are and what we do. With nearly two decades of experience in media and communications, Sylvia understands clients’ perspectives and shares their vision. Her experiences in balancing the best of editorial and commercial content mean she's always ready to embrace the challenges and the potential of the region.

Sylvia Saw McKaige
Founder & CEO
Rod Mackenzie

Rod is a smart thinking journalist, editor and ideation specialist with 20 years of agency experience. He honed his skills with creative content agencies in London, delivering award-winning branded content for Land Rover. Based in Singapore since 2009, he has been leading content teams and driving strategic direction on high-quality, multi-platform B2C and B2B solutions for MNCs, consumer brands and government bodies across APAC.

Rod Mackenzie
Content Director
Stacey Wee

Stacey carries with her over 5 years’ experience in driving digital marketing and communications strategies. Her beginnings saw her working closely with clients from beauty, education and hospitality industries before joining a communications team in the public service. A self-starter who loves a good challenge, Stacey discovered her passion for problem-solving and helping brands cut through the clutter to truly connect with their audience.

Stacey Wee
Strategy Lead
Krystal Lim

Krystal started her journey in digital marketing working with a range of high profile B2C clients in New York City, including a stint in B2B marketing within the MICE industry. A strong believer in the power of the written word, she is a brand evangelist who develops and executes end-to-end marketing campaigns for our clients. Her bespoke approach stems from a deep understanding of branding, content strategy and holistic marketing.

Krystal Lim
Content Strategist
Gloria Lee

Gloria is a wordsmith with a diverse range of experience working with clients from all sectors. Her early foray into digital marketing piqued her interest in helping brands connect online with the right audiences through creative storytelling. Today, she continues to build narratives that incorporate rich visuals and the perfect one-liner, bridging the gap between brands and their consumers.

Gloria Lee
Content Strategist
Clara Choo

Clara began her journey as a marketer in the e-commerce space, developing touch points to influence the consumer journey in a sophisticated, non-linear approach suited to this digital age. Along the way, she discovered her passion for using words and images to tell compelling stories that can transform lives, and transform brands.

Clara Choo
Content Strategist
Gail Low

Gail is a visual communicator. For over a decade, she’s told stories through graphics. From her beginnings as a designer, she moved into the world of marketing to expand her understanding of communications and media. Today, her strategic process utilises design principles for a unique approach that informs how we create content.

Gail Low
Communications & Visual Content Strategist
Ko Pxyo

Ko Pxyo has been a media producer and graphic designer for more than 12 years. His creative talents have been showcased in his roles as Art Director at the Phnom Penh Post and the Myanmar Times. As the Creative Director for Frontier Myanmar, a weekly news magazine published by our sister company, Black Knight Media, Ko Pxyo has his finger on the pulse of the region. He is a core member of our graphics team and contributes his design skills to help on a range of client projects.

Ko Pxyo
Senior Graphic Designer
Ferlin Frange

With over a decade of experience in web design and development, Ferlin leads our digital team. He always challenges himself to think out of the box for user interaction and experience design to fulfil both his creative streak and our client's business goals and objectives.

Ferlin Frange
Creative Director
Clarence Kwek

Clarence has over a decade of experience in branding, creative digital media design and web development and has worked with some of the region's biggest brands. His creative and technical experience enables him to help our clients develop robust solutions to their online needs.

Clarence Kwek
Senior Digital Designer
Pamela Tan

With 5 years of honing her skills at a video production house, Pamela has vast experience in helping businesses produce engaging, short-form video content for their brand. Pamela wears a few hats, from conceptualising to post-production editing, ensuring that the final product is beautifully crafted. She is especially interested in video marketing within the digital world and is on a journey to explore more effective ways to engage audiences with exciting content, using the appropriate mediums.

Pamela Tan
Video Producer
Frank Gibson

Frank is a passionate video artist with over 7 years of experience in the creative industry. A video production all-arounder, from script-writing to videography, to video-editing and motion graphics, he has a clear vision of the client's requirements for every video project.

Frank Gibson
Producer / Director
David McKaige

David is an award-winning news and current affairs cameraman and producer. More than 20 years of experience in the field have granted him datelines from Bosnia to Beijing. With his deep experience in the technicalities of broadcast, production, and engineering, David spearheads the video production and post-production teams and manages our digital marketing tech stack.

David McKaige
Director of Operations
Sylvia McKaige
Sylvia Saw McKaige
Founder & CEO

Sylvia steers the Salween Group ship. Her entrepreneurial spirit, pragmatic approach and knack for bringing out the best in people has shaped who we are and what we do. With nearly two decades of experience in media and communications, Sylvia understands clients’ perspectives and shares their vision. Her experiences in balancing the best of editorial and commercial content mean she's always ready to embrace the challenges and the potential of the region.

Rod Mackenzie
Rod Mackenzie
Content Director

Rod is a smart thinking journalist, editor and ideation specialist with 20 years of agency experience. He honed his skills with creative content agencies in London, delivering award-winning branded content for Land Rover. Based in Singapore since 2009, he has been leading content teams and driving strategic direction on high-quality, multi-platform B2C and B2B solutions for MNCs, consumer brands and government bodies across APAC.

Stacey Wee
Stacey Wee
Strategy Lead

Stacey carries with her over 5 years’ experience in driving digital marketing and communications strategies. Her beginnings saw her working closely with clients from beauty, education and hospitality industries before joining a communications team in the public service. A self-starter who loves a good challenge, Stacey discovered her passion for problem-solving and helping brands cut through the clutter to truly connect with their audience.

Krystal Lim
Krystal Lim
Content Strategist

Krystal started her journey in digital marketing working with a range of high profile B2C clients in New York City, including a stint in B2B marketing within the MICE industry. A strong believer in the power of the written word, she is a brand evangelist who develops and executes end-to-end marketing campaigns for our clients. Her bespoke approach stems from a deep understanding of branding, content strategy and holistic marketing.

Gloria Lee
Gloria Lee
Content Strategist

Gloria is a wordsmith with a diverse range of experience working with clients from all sectors. Her early foray into digital marketing piqued her interest in helping brands connect online with the right audiences through creative storytelling. Today, she continues to build narratives that incorporate rich visuals and the perfect one-liner, bridging the gap between brands and their consumers.

Clara Choo
Clara Choo
Content Strategist

Clara began her journey as a marketer in the e-commerce space, developing touch points to influence the consumer journey in a sophisticated, non-linear approach suited to this digital age. Along the way, she discovered her passion for using words and images to tell compelling stories that can transform lives, and transform brands.

Gail Low
Gail Low
Communications & Visual Content Strategist

Gail is a visual communicator. For over a decade, she's told stories through graphics. From her beginnings as a designer, she moved into the world of marketing to expand her understanding of communications and media. Today, her strategic process utilises design principles for a unique approach that informs how we create content.

Ko Pxyo
Ko Pxyo
Senior Graphic Designer

Ko Pxyo has been a media producer and graphic designer for more than 12 years. His creative talents have been showcased in his roles as Art Director at the Phnom Penh Post and the Myanmar Times. As the Creative Director for Frontier Myanmar, a weekly news magazine published by our sister company, Black Knight Media, Ko Pxyo has his finger on the pulse of the region. He is a core member of our graphics team and contributes his design skills to help on a range of client projects.

Ferlin Frange
Ferlin Frange
Creative Director

With over a decade of experience in web design and development, Ferlin leads our digital team. He always challenges himself to think out of the box for user interaction and experience design to fulfil both his creative streak and our client's business goals and objectives.

Clarence Kwek
Clarence Kwek
Senior Digital Designer

Clarence has over a decade of experience in branding, creative digital media design and web development and has worked with some of the region's biggest brands. His creative and technical experience enables him to help our clients develop robust solutions to their online needs.

Pamela Tan
Pamela Tan
Video Producer

With 5 years of honing her skills at a video production house, Pamela has vast experience in helping businesses produce engaging, short-form video content for their brand. Pamela wears a few hats, from conceptualising to post-production editing, ensuring that the final product is beautifully crafted. She is especially interested in video marketing within the digital world and is on a journey to explore more effective ways to engage audiences with exciting content, using the appropriate mediums.

Frank Gibson
Frank Gibson
Producer / Director

Frank is a passionate video artist with over 7 years of experience in the creative industry. A video production all-arounder, from script-writing to videography, to video-editing and motion graphics, he has a clear vision of the client's requirements for every video project.

David McKaige
David McKaige
Director of Operations

David is an award-winning news and current affairs cameraman and producer. More than 20 years of experience in the field have granted him datelines from Bosnia to Beijing. With his deep experience in the technicalities of broadcast, production, and engineering, David spearheads the video production and post-production teams and manages our digital marketing tech stack.

We Are Social

Careers

Our culture isn't a job benefit, it's what drives our business and our relationships with our clients. It's a culture of trust, transparency, and responsibility in an environment that encourages mentoring and promotes lifelong learning.

We are committed to building a diverse and inclusive team, passionate about helping others, and conscious of leaving the planet in better shape than we found it.

Currently, we have no open positions. But that hasn't stopped us from creating positions and hiring some very awesome people in the past. If you think you would thrive here and can help take us and our clients to a next-level space in brand storytelling, we'd be happy to hear from you. Drop us an email at contact at salweengroup.com.

No Current Openings - But Read On...

We have no open positions at present, but that does not mean we are not hiring. If you know you can make the world a better place through better communication, we’d like to hear from you. We welcome talented people with demonstratable experience to reach out to us at any time, be it wordsmiths or web devs, martech geeks or graphic artists. We do things a little bit differently than most. We are not your typical agency. Interested? Drop us a note at contact at salweengroup.com. We’d love to hear from you.

Your brand has a story. We'll help you tell it.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.