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Salween Group

About

Award-winning strategists, creatives, marketers and big thinkers

Founded in Singapore in 2012, Salween Group is a boutique marketing firm focused on using strategic and creative content to tell stories that build brands.
Our mission is to promote better understanding and empathy through communication. That mission is the foundation of our company's culture, and is embodied by our people.
We come from diverse and vibrant backgrounds in broadcast media, journalism, design and production, and are united by our passion for creating content that starts conversations.

About

Award-winning strategists, creatives, marketers and big thinkers

Founded in Singapore in 2012, Salween Group is a boutique marketing firm focused on using strategic and creative content to tell stories that build brands.
Our mission is to promote better understanding and empathy through communication. That mission is the foundation of our company's culture, and is embodied by our people.
We come from diverse and vibrant backgrounds in broadcast media, journalism, design and production, and are united by our passion for creating content that starts conversations.
Sylvia McKaige

Sylvia steers the Salween Group ship. Her entrepreneurial spirit, pragmatic approach and knack for bringing out the best in people has shaped who we are and what we do. With nearly two decades of experience in media and communications, Sylvia understands clients’ perspectives and shares their vision. Her experiences in balancing the best of editorial and commercial content mean she's always ready to embrace the challenges and the potential of the region.

Sylvia Saw McKaige
Founder & CEO
Rod Mckenzie

Rod is a smart thinking journalist, editor and ideation specialist with 20 years of agency experience. He honed his skills with creative content agencies in London, delivering award-winning branded content for Land Rover. Based in Singapore since 2009, he has been leading content teams and driving strategic direction on high-quality, multi-platform B2C and B2B solutions for MNCs, consumer brands and government bodies across APAC.

Rod Mackenzie
Content Director
Lydia Wulandari

With more than 10 years of agency experience, Lydia has been one of the pioneers in content marketing here in Singapore, crafting content strategies for several major international brands. She is known for her big ideas and a bigger passion for community involvement and sustainable business.

Lydia Wulandari
Senior Content Strategist
Averlynn Lim

Trained in PR and journalism and with diverse experience producing content for a variety of well-known brands, Averlynn is known for her passion for strategising and crafting compelling content that educates, informs, and entertains as part of multi-channel marketing campaigns that stick.

Averlynn Lim
Content Strategist
Kelvin Eng

Kelvin has always had a flair for writing, weaving words to tell stories and craft arguments. He blends his skills as a writer into his role as a content strategist, where he focuses on B2B content for brands in a variety of verticals.

Kelvin Eng
Content Strategist
Lareina Turaga
Content Strategist
Alene Thomas

Alene is a creative problem-solver with a background in filmmaking and communications, and experience across Partner Management, Brand Management, and Brand Marketing roles. With an ever curious mind, she always looking to dig beneath the surface to capture compelling brand stories.

Alene Thomas
Content Strategist
Maathavi Mathiyalagan

Curiosity and a love of learning are Maathavi's key strengths. With her detective’s mindset, she loves digging deep into the data to find out what's really going on and drawing actionable insights for our clients.

Maathavi Mathiyalagan
Digital Marketing Specialist
Ko Pxyo

Ko Pxyo has been a media producer and graphic designer for more than 15 years. His creative talents have been showcased in his prior roles as Art Director at the Phnom Penh Post, the Myanmar Times, and Frontier Myanmar. His experience in everything from brand identity design to package design to social media graphics sees him contributing to a range of client projects.

Ko Pxyo
Senior Graphic Designer
Zarni

Zarni is a highly experienced graphic designer passionate about branding and typography. For over 10 years, he has been creating engaging visual content, individually and with teams, for various companies in the digital world.

Zarni
Graphic Designer
Syazwani Norman

As the team’s multimedia designer, Syazwani believes in the power of telling stories through visuals. Creative and versatile, she seamlessly switches between still work and animation to ensure that every project achieves its fullest potential.

Syazwani Norman
Multimedia Designer
Ferlin Frange

With over 15 years of experience in web design and development, Ferlin leads our digital team. He always challenges himself to think out of the box for user interaction and experience design to fulfil both his creative streak and our client's business goals and objectives.

Ferlin Frange
Creative Director
Frank Gibson

Frank is a passionate video artist with over 7 years of experience in the creative industry. A video production all-arounder, from script-writing to videography, to video-editing and motion graphics, he has a clear vision of the client's requirements for every video project.

Frank Gibson
Producer / Director
Hazim Azhar

Passionate about creating stories or messages through film, Hazim is constantly looking to expand his knowledge on the craft and technicalities of video production.

Hazim Azhar
Assistant Producer
Frank Gibson

David is an award-winning news and current affairs cameraman and producer. More than 20 years of experience in the field have granted him datelines from Bosnia to Beijing. With his deep experience in the technicalities of broadcast, production, and engineering, David spearheads the video production and post-production teams and manages our digital marketing tech stack.

David McKaige
Director of Operations
Sylvia McKaige
Sylvia Saw McKaige
Founder & CEO

Sylvia steers the Salween Group ship. Her entrepreneurial spirit, pragmatic approach and knack for bringing out the best in people has shaped who we are and what we do. With nearly two decades of experience in media and communications, Sylvia understands clients’ perspectives and shares their vision. Her experiences in balancing the best of editorial and commercial content mean she's always ready to embrace the challenges and the potential of the region.

Rod Mckenzie
Rod Mackenzie
Content Director

Rod is a smart thinking journalist, editor and ideation specialist with 20 years of agency experience. He honed his skills with creative content agencies in London, delivering award-winning branded content for Land Rover. Based in Singapore since 2009, he has been leading content teams and driving strategic direction on high-quality, multi-platform B2C and B2B solutions for MNCs, consumer brands and government bodies across APAC.

Lydia Wulandari
Lydia Wulandari
Senior Content Strategist

With more than 10 years of agency experience, Lydia has been one of the pioneers in content marketing here in Singapore, crafting content strategies for several major international brands. She is known for her big ideas and a bigger passion for community involvement and sustainable business.

Averlynn Lim
Averlynn Lim
Content Strategist

Trained in PR and journalism and with diverse experience producing content for a variety of well-known brands, Averlynn is known for her passion for strategising and crafting compelling content that educates, informs, and entertains as part of multi-channel marketing campaigns that stick.

Kelvin Eng
Kelvin Eng
Content Strategist

Kelvin has always had a flair for writing, weaving words to tell stories and craft arguments. He blends his skills as a writer into his role as a content strategist, where he focuses on B2B content for brands in a variety of verticals.

Lareina Turaga
Lareina Turaga
Contest Strategist
Alene Thomas
Alene Thomas
Content Strategist

Alene is a creative problem-solver with a background in filmmaking and communications, and experience across Partner Management, Brand Management, and Brand Marketing roles. With an ever curious mind, she always looking to dig beneath the surface to capture compelling brand stories.

Maathavi Mathiyalagan
Maathavi Mathiyalagan
Digital Marketing Specialist

Curiosity and a love of learning are Maathavi's key strengths. With her detective’s mindset, she loves digging deep into the data to find out what's really going on and drawing actionable insights for our clients.

Ko Pxyo
Ko Pxyo
Senior Graphic Designer

Ko Pxyo has been a media producer and graphic designer for more than 15 years. His creative talents have been showcased in his prior roles as Art Director at the Phnom Penh Post, the Myanmar Times, and Frontier Myanmar. His experience in everything from brand identity design to package design to social media graphics sees him contributing to a range of client projects.

Zarni
Zarni
Graphic Designer

Zarni is a highly experienced graphic designer passionate about branding and typography. For over 10 years, he has been creating engaging visual content, individually and with teams, for various companies in the digital world.

Syazwani Norman
Syazwani Norman
Multimedia Designer

As the team’s multimedia designer, Syazwani believes in the power of telling stories through visuals. Creative and versatile, she seamlessly switches between still work and animation to ensure that every project achieves its fullest potential.

Ferlin Frange
Ferlin Frange
Creative Director

With over 15 years of experience in web design and development, Ferlin leads our digital team. He always challenges himself to think out of the box for user interaction and experience design to fulfil both his creative streak and our client's business goals and objectives.

Frank Gibson
Frank Gibson
Producer / Director

Frank is a passionate video artist with over 7 years of experience in the creative industry. A video production all-arounder, from script-writing to videography, to video-editing and motion graphics, he has a clear vision of the client's requirements for every video project.

Hazim Azhar
Hazim Azhar
Assistant Producer

Passionate about creating stories or messages through film, Hazim is constantly looking to expand his knowledge on the craft and technicalities of video production.

Frank Gibson
David McKaige
Director of Operations

David is an award-winning news and current affairs cameraman and producer. More than 20 years of experience in the field have granted him datelines from Bosnia to Beijing. With his deep experience in the technicalities of broadcast, production, and engineering, David spearheads the video production and post-production teams and manages our digital marketing tech stack.

We Are Social

Careers

Our culture isn't a job benefit, it's what drives our business and our relationships with our clients. It's a culture of trust, transparency, and responsibility in an environment that encourages mentoring and promotes lifelong learning.

We are committed to building a diverse and inclusive team, passionate about helping others, and conscious of leaving the planet in better shape than we found it.

Currently, we have no open positions. But that hasn't stopped us from creating positions and hiring some very awesome people in the past. If you think you would thrive here and can help take us and our clients to a next-level space in brand storytelling, we'd be happy to hear from you. Drop us an email at contact at salweengroup.com.

Account Director

The Salween Group is looking for an Account Director to join us in our next phase of growth. This newly-created role presents a unique opportunity for the right candidate. Reporting directly to the company’s founder, you will be steering the direction of our client-facing teams and pushing our clients and our agency creatively and strategically. This could be a good fit for a senior account manager looking to move up, or an existing account director looking for something different than a typical network shop. Responsibilities include crafting and managing the execution of omnichannel marketing strategies, building and nurturing healthy client…

Content Strategist

The Salween Group is looking for an exceptional candidate to join our team in Singapore as Content Strategist. Content Strategists run the show in our boutique agency when it comes to owning the content creation process and consulting clients on marketing strategy. We are looking for an experienced strategist to help expand our brand storytelling and digital marketing capabilities, particularly in the B2B space. The role provides a diverse workload from writing editorial content or briefs to managing content calendars and social media channels to directing infographic design. It is a hybrid role of a copywriter, editor, project manager, client…

Your brand has a story. We'll help you tell it.

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Singapore Office

143 Cecil Street, #25-01 GB Building, Singapore 069542
+65 6909 1375

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©2012-2022 Salween Group Pte Ltd.

All rights reserved. Privacy Policy
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.