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About

Award-winning strategists, creatives, marketers and big thinkers

Founded in Singapore in 2012, Salween Group is a boutique marketing firm focused on using strategic and creative content to tell stories that build brands.
Our mission is to promote better understanding and empathy through communication. That mission is the foundation of our company's culture, and is embodied by our people.
We come from diverse and vibrant backgrounds in broadcast media, journalism, design and production, and are united by our passion for creating content that starts conversations.

About

Award-winning strategists, creatives, marketers and big thinkers

Founded in Singapore in 2012, Salween Group is a boutique marketing firm focused on using strategic and creative content to tell stories that build brands.
Our mission is to promote better understanding and empathy through communication. That mission is the foundation of our company's culture, and is embodied by our people.
We come from diverse and vibrant backgrounds in broadcast media, journalism, design and production, and are united by our passion for creating content that starts conversations.
Sylvia McKaige

Sylvia steers the Salween Group ship. Her entrepreneurial spirit, pragmatic approach and knack for bringing out the best in people has shaped who we are and what we do. With nearly two decades of experience in media and communications, Sylvia understands clients’ perspectives and shares their vision. Her experiences in balancing the best of editorial and commercial content mean she's always ready to embrace the challenges and the potential of the region.

Sylvia Saw McKaige
Founder & CEO
Rod Mackenzie

Rod is a smart thinking journalist, editor and ideation specialist with 20 years of agency experience. He honed his skills with creative content agencies in London, delivering award-winning branded content for Land Rover. Based in Singapore since 2009, he has been leading content teams and driving strategic direction on high-quality, multi-platform B2C and B2B solutions for MNCs, consumer brands and government bodies across APAC.

Rod Mackenzie
Content Director
Lydia Wulandari

With more than 10 years of agency experience, Lydia has been one of the pioneers in content marketing here in Singapore, crafting content strategies for several major international brands. She is known for her big ideas and a bigger passion for community involvement and sustainable business.

Lydia Wulandari
Senior Content Strategist
Nadia Jamal

Nadia believes in the power of rich content to tell captivating brand narratives. Her flair for storytelling, branding and SEO has shaped her to be the holistic marketer that today's digital landscape demands. Through the years she has managed campaigns for both B2B and B2C in a variety of verticals from FMCG to social services.

Nadia Jamal
Content Strategist
Averlynn Lim

Trained in PR and journalism and with diverse experience producing content for a variety of well-known brands, Averlynn is known for her passion for strategising and crafting compelling content that educates, informs, and entertains as part of multi-channel marketing campaigns that stick.

Averlynn Lim
Content Strategist
Kelvin Eng

Kelvin has always had a flair for writing, weaving words to tell stories and craft arguments. He blends his skills as a writer into his role as a content strategist, where he focuses on B2B content for brands in a variety of verticals.

Kelvin Eng
Content Strategist
Tiffany Zhang

Tiffany is a modern multimedia designer and digital native. An animator by training, her skills in design, motion graphics and animation help bring our client's stories to life... visually.

Tiffany Zhang
Art Director
Gail Low

Gail is a visual communicator. For over a decade, she’s told stories through graphics. From her beginnings as a designer, she moved into the world of marketing to expand her understanding of communications and media. Today, her strategic process utilises design principles for a unique approach that informs how we create content.

Gail Low
Communications & Visual Content Strategist
Ko Pxyo

Ko Pxyo has been a media producer and graphic designer for more than 15 years. His creative talents have been showcased in his prior roles as Art Director at the Phnom Penh Post, the Myanmar Times, and Frontier Myanmar. His experience in everything from brand identity design to package design to social media graphics sees him contributing to a range of client projects.

Ko Pxyo
Senior Graphic Designer
Ferlin Frange

With over 15 years of experience in web design and development, Ferlin leads our digital team. He always challenges himself to think out of the box for user interaction and experience design to fulfil both his creative streak and our client's business goals and objectives.

Ferlin Frange
Creative Director
Frank Gibson

Frank is a passionate video artist with over 7 years of experience in the creative industry. A video production all-arounder, from script-writing to videography, to video-editing and motion graphics, he has a clear vision of the client's requirements for every video project.

Frank Gibson
Producer / Director
David McKaige

David is an award-winning news and current affairs cameraman and producer. More than 20 years of experience in the field have granted him datelines from Bosnia to Beijing. With his deep experience in the technicalities of broadcast, production, and engineering, David spearheads the video production and post-production teams and manages our digital marketing tech stack.

David McKaige
Director of Operations
Sylvia McKaige
Sylvia Saw McKaige
Founder & CEO

Sylvia steers the Salween Group ship. Her entrepreneurial spirit, pragmatic approach and knack for bringing out the best in people has shaped who we are and what we do. With nearly two decades of experience in media and communications, Sylvia understands clients’ perspectives and shares their vision. Her experiences in balancing the best of editorial and commercial content mean she's always ready to embrace the challenges and the potential of the region.

Rod Mackenzie
Rod Mackenzie
Content Director

Rod is a smart thinking journalist, editor and ideation specialist with 20 years of agency experience. He honed his skills with creative content agencies in London, delivering award-winning branded content for Land Rover. Based in Singapore since 2009, he has been leading content teams and driving strategic direction on high-quality, multi-platform B2C and B2B solutions for MNCs, consumer brands and government bodies across APAC.

Lydia Wulandari
Lydia Wulandari
Senior Content Strategist

With more than 10 years of agency experience, Lydia has been one of the pioneers in content marketing here in Singapore, crafting content strategies for several major international brands. She is known for her big ideas and a bigger passion for community involvement and sustainable business.

Nadia Jamal
Nadia Jamal
Content Strategist

Nadia believes in the power of rich content to tell captivating brand narratives. Her flair for storytelling, branding and SEO has shaped her to be the holistic marketer that today's digital landscape demands. Through the years she has managed campaigns for both B2B and B2C in a variety of verticals from FMCG to social services.

Averlynn Lim
Averlynn Lim
Content Strategist

Trained in PR and journalism and with diverse experience producing content for a variety of well-known brands, Averlynn is known for her passion for strategising and crafting compelling content that educates, informs, and entertains as part of multi-channel marketing campaigns that stick.

Kelvin Eng
Kelvin Eng
Content Strategist

Kelvin has always had a flair for writing, weaving words to tell stories and craft arguments. He blends his skills as a writer into his role as a content strategist, where he focuses on B2B content for brands in a variety of verticals.

Tiffany Zhang
Tiffany Zhang
Art Director

Tiffany is a modern multimedia designer and digital native. An animator by training, her skills in design, motion graphics and animation help bring our client's stories to life... visually.

Gail Low
Gail Low
Communications & Visual Content Strategist

Gail is a visual communicator. For over a decade, she's told stories through graphics. From her beginnings as a designer, she moved into the world of marketing to expand her understanding of communications and media. Today, her strategic process utilises design principles for a unique approach that informs how we create content.

Ko Pxyo
Ko Pxyo
Senior Graphic Designer

Ko Pxyo has been a media producer and graphic designer for more than 15 years. His creative talents have been showcased in his prior roles as Art Director at the Phnom Penh Post, the Myanmar Times, and Frontier Myanmar. His experience in everything from brand identity design to package design to social media graphics sees him contributing to a range of client projects.

Ferlin Frange
Ferlin Frange
Creative Director

With over 15 years of experience in web design and development, Ferlin leads our digital team. He always challenges himself to think out of the box for user interaction and experience design to fulfil both his creative streak and our client's business goals and objectives.

Frank Gibson
Frank Gibson
Producer / Director

Frank is a passionate video artist with over 7 years of experience in the creative industry. A video production all-arounder, from script-writing to videography, to video-editing and motion graphics, he has a clear vision of the client's requirements for every video project.

David McKaige
David McKaige
Director of Operations

David is an award-winning news and current affairs cameraman and producer. More than 20 years of experience in the field have granted him datelines from Bosnia to Beijing. With his deep experience in the technicalities of broadcast, production, and engineering, David spearheads the video production and post-production teams and manages our digital marketing tech stack.

We Are Social

Careers

Our culture isn't a job benefit, it's what drives our business and our relationships with our clients. It's a culture of trust, transparency, and responsibility in an environment that encourages mentoring and promotes lifelong learning.

We are committed to building a diverse and inclusive team, passionate about helping others, and conscious of leaving the planet in better shape than we found it.

Currently, we have no open positions. But that hasn't stopped us from creating positions and hiring some very awesome people in the past. If you think you would thrive here and can help take us and our clients to a next-level space in brand storytelling, we'd be happy to hear from you. Drop us an email at contact at salweengroup.com.

Digital Marketing Specialist

Salween Group is looking for a Digital Marketing Specialist to help manage digital marketing campaigns and enhance our use of data in the content-driven digital marketing strategies we manage for our clients. The ideal candidate will be responsible for designing and executing online marketing campaigns, and extract and analyze data across multiple channels as campaigns are launched and managed. This role is very much about the “digital” aspect of digital marketing, and you will be working alongside our writers, graphics artists, web designers and developers, and video production teams as the go-to MarTech resource. Responsibilities Work with the content strategy…

Content Strategist

The Salween Group is looking for an exceptional candidate to join our team in Singapore as Content Strategist. Content Strategists run the show in our boutique agency when it comes to owning the content creation process and consulting clients on marketing strategy. We are looking for an experienced strategist who can help expand our brand storytelling and digital marketing capabilities, particularly in the B2B space. The role provides a diverse workload from writing editorial content or briefs to managing content calendars and social media channels to directing infographic design. It is a hybrid role of a copywriter, editor, project manager,…

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