Challenges
- Dated brand look and feel with inconsistent application of design elements and colours
- Non-differentiated messaging on key USPs, with a lot of emphasis on features rather than benefits
- Undefined sales process with data primarily existing in spreadsheets
Approach
Starting with a high-level audit of the Onlayer brand, customers, competition, collaterals and infrastructure, we identified existing gaps and opportunities. This, together with a few rounds of product and sales deep-dives, formed the backbone of our strategic recommendations across refreshed brand identity, on-brand sales collaterals and growth-enabling martech setup.
Outcomes
- Created a comprehensive sales toolkit with competitive analyses and master sales deck with use cases
- Optimised the company LinkedIn pages and developed on-brand graphics for even marketing.
- Setup a new CRM from scratch covering onboarding, implementation and ongoing consulting.
- Defined pipeline stages and qualification criteria and developed playbooks and user guides for team members.
- Successfully migrated their entire database from spreadsheets to HubSpot for a centralised, real-time view of revenue & forecasts.
- Set up actionable reports and dashboards used by in-house sales teams and partner co-selling teams.