Using smart content to build brands

 

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The Salween Group is a content marketing agency headquartered in Singapore that helps clients to build brand equity globally through targeted event participation, niche media campaigns, strategic sponsorships, and branded content creation and distribution.

Don't be average. Be awesome. Let us help.

Distinguishing Brands with Targeted Content Strategies

We work with some of the regions most well-known brands to help them to tell their stories to an audience eager to listen. We create smart, engaging content to build brands, content that is used across traditional media, new media, and social media channels. In this age where attention is earned, not purchased, we’ll help you rise above the noise and be heard.

Building Brands through Branded Events

Branded events and event participation are excellent ways to build brand and message awareness that resonates well beyond the event itself. You have specific insights, knowledge, and opinions of the industry and of the economies you operate in. Thought leadership is shown through demonstration. Share. Be heard. Be inspiring.

Producing Content for Broadcast, Web, and Print

Digital channels are awash with content, so the quality of your content is the great differentiator. Our team uniquely balances its solid design principles, award-winning imaging, and solid storytelling skills with modern marketing principles and methodologies. We put the content in content marketing.

Case Studies

Use smart branded content and targeted content marketing to amplify your message. Our Case Studies show how we help our clients differentiate themselves, demonstrate thought leadership, and build trust with their community.

CASE STUDY: Indonesia @ Word Economic Forum, Davos

Our work with the Indonesian government and leaders of some of the country’s largest companies during the annual World Economic Forum meetings in Davos, Switzerland showcases our event management and event production skills, our video and motion graphics production and post production talent, as well as our graphics design, web design, and EDM capabilities.

Our involvement in the event was so diverse we’ve broken it up into two case studies. 2016 marked the third year we were tasked with organizing the Indonesia Lunch Dialogue. A full case study can be read here.

It also marked the second time we produced Indonesia Night, providing everything from RSVP management to video highlights packages for the media and an event microsite. You can read the full story here.

CASE STUDY: Data Privacy Asia 2015

Data Privacy Asia 2015 was a trade show in Singapore built around the emerging themes of data privacy and personal data protection. Our brief included logo design, pre-event video production and post production, and content generation for the event’s microsite and EDM campaigns.

The video here is a compilation of the six 15-second videos we put together specifically to be social media friendly. The individual videos were made available to influencers to share directly, as well as via the microsite for the general public to download and share.

The full case study will be available shortly.

CASE STUDY: Panel Discussions & Thought Leadership

Demonstrating thought leadership through direct participation in or financial support of panel discussions is a content curators dream. Events such as this provide timely and engaging content that can be used across multiple platforms including broadcast and web.

This video is a 60 second highlights package of a panel discussion held in Jakarta during the World Economic Forum East Asia Summit.

The full case study will be available shortly.

Recent Work

Portfolio highlights, thoughts and Case Studies on how visual content marketing can make you rise above the noise and be heard.

Responsive Web Design for an Iconic Myanmar Brand

Salween Group Demo Reel 2016

Salween Group 2016 Show Reel

Real People. Real Stories. Rebranding Myanmar Real Estate.

Myanmar Video Production