We consider a brand’s website to be its most important digital marketing property. It is the only member of your marketing and sales team that works 24/7/365 across the globe.
But many companies don’t have the time or the resources for the attention a modern site requires and end up doing expensive and resource-intensive “refreshes” every 2-3 years.
There is a better way.
Web Design and Development as a Managed Service
We take the hassle out of managing and maintaining a website by offering website design, hosting, technical support and content updates as a managed service, ensuring your website is always fresh, functional, secure and reflective of your brand and your message.
As a managed service, we use a data-driven, agile methodology of continuous improvement for your website, focused on the customer experience. Some also call this process data-driven design or growth-driven design.
- Modern, fresh responsive web designs
- Enterprise-grade hosting and global CDN
- CMS management
- Landing page design, hosting, and A/B testing
- Search Engine Optimisation (SEO)
- Custom copywriting and content creation through our Content Studio
As the centre of your digital marketing efforts, we tightly integrate your website with your social media channels, your email marketing and CRM, and our bespoke data analytics dashboards.
The tactical use of paid search, display, and social ads pointing to specific landing pages complements our ongoing SEO work to drive organic traffic to your site and get your message in front of targeted audiences where they live online.
Your site is securely hosted on an enterprise account at one of the world’s best managed WordPress hosting providers. Daily backups, a Web Application Firefall (WAF) and 2FA are standard, and our regular maintenance plan includes plugin and WordPress core updates.
Prefer to manage it yourselves? No problem! Our “build-and-handover” web design and development option is there for you.
Why WordPress?
We’ve shared the pain of our clients saddled with expensive “enterprise” solutions that crippled their ability to be nimble or niche website platforms where support is hard to find.
Our managed WordPress website services are a solution to those pain points.
WordPress is the world’s most popular CMS (content management system) and powers more than 40% of the websites on the internet. It is open-source, scalable, and highly customisable and is our platform of choice for the websites we design, build, and manage for our clients using our in-house teams.
Its popularity means that there is a massive pool of talent that can support your website, and it integrates with almost everything you would use in sales and marketing operations, from analytics to your CRM.
Bridging the Gap Between IT and Marketing
There are a few legacy or enterprise organisations where IT controls the brand website and is less than responsive to the requirements of modern marketing. That is a sad reality, but it doesn’t have to hold marketing back.
We’ve introduced a solution for several clients where marketing controls and manages a subdomain, a separate but linked web server such as go.mybigcompany.com.
We run a WordPress instance on that subdomain and can publish landing pages in multiple languages and even microsites for products, events, or personas.
There are off-the-shelf solutions that enable publishing landing pages to subdomains, such as Unbounce and Leadpages, and HubSpot offers that option, too.
But we’ve found the power and flexibility of WordPress and its ability to integrate easily with the rest of your RevOps tech stack make it the best long-term choice.
