B2B Content Marketing Agency

Your brand has a story. Your customers need to hear it. We’ll help you tell it.

We're a boutique but full-service agency that fuels business growth by creating, executing and managing dynamic demand-generation programmes. Our content-driven omnichannel approach brings global brands to Southeast Asia, and Southeast Asian brands to the world.

Brands That Trust Us

The Salween Group Difference

Agency help without the agency hassle

Storyteller by Trade

Engaging Stories, Uniquely Yours

Cut through the noise with differentiated content. Founded by award-winning former journalists who are storytellers at heart, our B2B content marketing team brings clarity to the complex through compelling copy and visuals, illuminating your message for greater impact.

Omnichannel Natives

Flexibility Guaranteed

Do more with less and without complicated agency contracts. Our customer-focused approach and flexible pricing models enable you to pivot swiftly, explore new tactics and dynamically allocate your marketing budget to where it has the most impact.

Boutique by Design

Boutique by Design

No account managers! You deal directly with the senior strategists doing the work in a team without silos. Experience a boutique-style partnership that ensures your projects receive the utmost attention and care.

B2B marketing is hard. Today's buyer journey involves multiple stakeholders and self-directed research across various channels before they even reach out to talk to you. Providing helpful, differentiated content that educates the buyer along every step of that journey builds awareness and trust. We are here to help.

Our Services

B2B marketing is content marketing and our proposition is simple. Clear copy, engaging graphics and compelling video tells your story, and an enterprise-grade marketing technology stack pushes it out across paid, earned, and owned channels enabling your growth.

Marketing Strategy & Consulting

Content-driven omnichannel marketing strategy across owned earned, and paid channels. Persona and customer journey development informs content planning and SEO.

We are founded and managed by former journalists, and content production is at the heart of everything we do. Original, educational, and insightful content for every step of the buyer journey.

Strategy meets execution through targeted PR and media outreach, social media management, field marketing and events, and tactical paid campaigns to compliment your organic reach.

Managing the tools and the data behind modern digital marketing. From website design and development through to a fully managed MarTech stack, we help you deliver the right message to the right people at the right time.

Positive Impact Through Smart Content

Helping founders and marketing leaders achieve their growth goals since 2012

Transforming Thunes into a major player in cross-border payments

Growing the global VC community with a breakthrough idea and killer content

Courting home cooks to Love Wholesome with a motivating Content Hub


YPO in Davos at The World Economic Forum

Our Approach

Understanding your brand, your audience, and your competition

Marketing goals and strategy crafted to align with your business goals and objectives

Expert copywriting, design, and multimedia production brings clarity and focus to your message

Touching every part of the customer journey across owned, earned, and paid channels

Analysis and insights for data-driven, iterative marketing

Content That Means Business

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

The salweengroup.com website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

1. What information do we collect?

We may collect, store and use the following kinds of personal information:

(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation.

(b) information that you provide to us for the purpose of registering with us.

(c) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters.

(d) any other information that you choose to send to us; and

(e) other information.

2. Cookies

A cookie consists of a piece of text sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We use “session” cookies on this website. We will use the session cookies to: keep track of you whilst you navigate the website; and other uses.

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at: http://www.google.com/privacypolicy.html.

3. Using your personal information

Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website. We may use your personal information to:

(a) administer the website;

(b) improve your browsing experience by personalising the website;

(c) send you general (non-marketing) commercial communications;

(d) send you email notifications that you have specifically requested;

(e) send to you our newsletter and other marketing communications relating to our business or the businesses of carefully selected third parties that we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications)

(f) provide third parties with statistical information about our users – but this information will not be used to identify any individual user;

(g) deal with enquiries and complaints made by or about you relating to the website; and

(h) other uses.

Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

4. Disclosures

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose your personal information:

(a) to the extent that we are required to do so by law;

(b) in connection with any legal proceedings or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d) to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and

(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this privacy policy, we will not provide your information to third parties.

5. International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

Information that you provide may be transferred to countries (including the United States, Japan, (and other countries) that do not have data protection laws equivalent to those in force in the European Economic Area.

In addition, personal information that you submit for publication on the website will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

You expressly agree to such transfers of personal information.

6. Security of your personal information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure (password- and firewall-protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

7. Policy amendments

We may update this privacy policy from time to time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

We may also notify you of changes to our privacy policy by email.

8. Your rights

You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to:

We may withhold such personal information to the extent permitted by law.

You may instruct us not to process your personal information for marketing purposes, by sending an email to us. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

The website contains links to other websites. We are not responsible for the privacy policies or practices of third-party websites.

9. Updating information

Please let us know if the personal information that we hold about you needs to be corrected or updated.

10. Contact

If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email or by post.

The Data Protection Officer
Salween Group Pte Ltd
143 Cecil Street, #25-01 GB Building, Singapore 069542