The KeKokua Group is a Myanmar-based social enterprise committed to the responsible sourcing, packaging, marketing and selling of local produce from different regions of the country.
The company works closely with farmers and beekeepers to create 100% natural, sustainable and fair-trade compliant honey products. We are working with KeKokua on their first brand — Haven — 100% natural, pure Myanmar honey, free from additives and heat treatment.
For the brand-new business, we started everything from scratch — the name, brand logo, brand values and its identity. The name Kekokua was chosen as it meant "the spirit of helping" in Hawaiian, a concept that embodied the start-up's mission to help bring Myanmar’s local produce to the world.
We were responsible for designing, creating and developing the website, showcasing the company's values, and its very first product range — raw honey in five flavours
With a penetration rate of almost 90% in Myanmar, Facebook was a key social media platform Haven Honey had to get on to reach out to the local market. To gain traction, we explored various content types, including educational content on honey properties, recipes that demonstrate how to use honey in everyday cooking, thought pieces on the conservation of bees and other relevant content that positions Haven Honey as an expert on honey and honeybees.
We also built Instagram as a more tongue-in-cheek channel to appeal to a more international, English-speaking audience, with lighthearted bee and honey content, and a more relaxed, informal voice.
We also built Instagram as a more tongue-in-cheek channel to appeal to a more international, English-speaking audience, with lighthearted bee and honey content, and a more relaxed, informal voice.
We created the packaging artwork for Haven Honey’s product range, incorporating brand elements into premium designs which enabled consumers to distinguish each of the seven flavours at a glance.
To complement the labels, we also designed mini pamphlets to educate consumers about the beekeepers the honey was sourced from, and other facts about the specific plant the honey came from.
Another aspect of packaging we also took care of were custom designs — Haven also attracted a number of corporate and private clientele who wanted customised honey packaging as favours for festive occasions and special occasions.
143 Cecil Street, #25-01 GB Building, Singapore 069542
+65 6909 1375
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143 Cecil Street, #25-01 GB Building, Singapore 069542
+65 6909 1375
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