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The KeKokua Group

A Social Enterprise with Myanmar at Heart

The KeKokua Group

A Social Enterprise with Myanmar at Heart

KeKokua

The KeKokua Group is a Myanmar-based social enterprise committed to the responsible sourcing, packaging, marketing and selling of local produce from different regions of the country.

The company works closely with farmers and beekeepers to create 100% natural, sustainable and fair-trade compliant honey products. We are working with KeKokua on their first brand — Haven — 100% natural, pure Myanmar honey, free from additives and heat treatment.

A Brand from Ground Zero

For the brand-new business, we started everything from scratch — the name, brand logo, brand values and its identity. The name Kekokua was chosen as it meant "the spirit of helping" in Hawaiian, a concept that embodied the start-up's mission to help bring Myanmar’s local produce to the world.

KeKokua
KeKokua
KeKokua

Building a Digital Presence

We were responsible for designing, creating and developing the website, showcasing the company's values, and its very first product range — raw honey in five flavours

KeKokua Web Design

Building Brand Voice and Identity on Social Media

With a penetration rate of almost 90% in Myanmar, Facebook was a key social media platform Haven Honey had to get on to reach out to the local market. To gain traction, we explored various content types, including educational content on honey properties, recipes that demonstrate how to use honey in everyday cooking, thought pieces on the conservation of bees and other relevant content that positions Haven Honey as an expert on honey and honeybees.

We also built Instagram as a more tongue-in-cheek channel to appeal to a more international, English-speaking audience, with lighthearted bee and honey content, and a more relaxed, informal voice.

We also built Instagram as a more tongue-in-cheek channel to appeal to a more international, English-speaking audience, with lighthearted bee and honey content, and a more relaxed, informal voice.

KeKokua

Establishing Strong Visual Identity through Premium Packaging Designs

KeKokua honey

Packaging Design

We created the packaging artwork for Haven Honey’s product range, incorporating brand elements into premium designs which enabled consumers to distinguish each of the seven flavours at a glance.

Leaflet Design

To complement the labels, we also designed mini pamphlets to educate consumers about the beekeepers the honey was sourced from, and other facts about the specific plant the honey came from.

leaflet for kekokua honey
KeKokua

Custom Designs

Another aspect of packaging we also took care of were custom designs — Haven also attracted a number of corporate and private clientele who wanted customised honey packaging as favours for festive occasions and special occasions.

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