Creating Events to Showcase Thought Leadership

Creating Events to Showcase Thought Leadership

As frequent participants of the World Economic Forum Annual Meetings in Davos, Indonesia’s Lippo Group was looking for an opportunity to connect with business prospects on this global stage and raise their profile as thought leaders of the Indonesian market.

Our Approach

The Indonesia Lunch Dialogue

Working together with Lippo Group for what was the third year in a row, we conceptualized and curated a program called "The Indonesian Lunch Dialogue" and assembled a panel of business leaders and experts on Indonesian foreign and economic policy. The panel discussion was moderated by the Lippo Group's John Riady in his capacity as editor-at-large for the Jakarta Globe. Other members of the panel included:

  • Bambang Brodjonegoro
    Indonesian Minister of Finance
  • Thomas Lembong
    Indonesian Minister of Trade
  • Anindya Bakrie
    Vice Chairman of Kadin, The Indonesian Chamber of Commerce and Industry
  • Professor Kishore Mahbubani
    Dean of the Lee Kuan Yew School of Public Policy
  • Budi Sadikin
    President Director of Bank Mandiri

The Salween Group was responsible for conceptualizing the event, managing the budget and timelines, curating the guest list, RSVP management, and managing the execution on ground. As the session was for broadcast, we oversaw the design and setup of the venue to be “broadcast friendly” for a multi-camera shoot, and shot and post-produced a half hour special report for the Jakarta Globe English News Channel. Shorter vignettes were produced separately for the Lippo Group and other sponsors to use on their websites and social media as thought-leadership pieces.

The Result

Targeted messaging to a targeted audience

This captive, targeted audience of World Economic Forum attendees with an interest in Indonesian affairs provided a perfect environment to demonstrate thought leadership, and for the panelists to have their opinions heard.

"Owned" content generated at the event allowed for it to reach a wider audience well beyond the event itself, and "earned" content through selective PR and media outreach got our client the headlines they wanted.

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