2C2P – Regional Fintech Goes Global

Turning decades of quiet expertise into powerful, purposeful stories

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2C2P is a full-suite payments platform powering businesses in Southeast Asia since 2003. For the past 17 years, 2C2P has worked behind the scenes, helping ambitious businesses in Southeast Asia achieve global scale. Many of their clients are household names — Lazada, MSIG and The Lo & Behold Group, to name a few.

In 2020, it was time for their own brand to take centre stage.

They needed a partner to communicate their impact and story for the next phase of growth.

Our ongoing relationship with 2C2P sees us taking care of all content creation needs including specialised articles, videos and graphics, social media strategy as well as managing pay-per-click campaigns.

Powerful stories of impact


Detailed. Dedicated. Fully Effective.

2C2P’s clients think the world of their payments solutions, service standards and attention to detail. It was time to let everyone else know too.

We worked with 2C2P to tease out compelling success stories for each client. Each success story becomes strong evidence for other brands in their quest to achieve payments excellence.

A Social Makeover To Remember

A brand new social media strategy and refreshed graphics style revitalised their LinkedIn, Twitter, and Facebook feeds. 2C2P’s social media channels came alive with stories of team achievements, exciting new partnerships, visionary services and thought leadership.


The Payments Experts For The Digital Economy and Beyond

One of the mandates was to build upon decades of 2C2P’s payments expertise — particularly in Southeast Asia — and establish the brand as a leader in the payments industry.

Working closely with 2C2P’s teams, we developed forward-thinking, insightful articles that reflect the brand’s purpose, its Southeast-Asian roots and their team’s hard-won expertise.


Get in touch with us today to find out more about how we helped 2C2P, and how we can help your fintech brand too.

Your brand has a story. We'll help you tell it.

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