From ASEAN to the World
2C2P is one of Southeast Asia’s leading full-suite payments platforms, committed to helping businesses and consumers in emerging markets accept and make seamless payments globally.
Salween Group has been a long-term partner with 2C2P — allowing the brand to excel as a thought leader in the payment space and communicate its position as a business rooted in Southeast Asia.
One of the new mandates was to build upon the brand’s years of experience in a payment sector dominated by startups — to establish expertise and trust and position them as innovators. We understood that 2C2P’s customers think the world of their payment solutions, service standards and attention to detail, and it was time for them to let the world know.
Through our discovery sessions with the 2C2P team, we developed forward-thinking angles.
We handled all their content creation needs, including specialised articles, podcasts, ebooks, videos and graphics, and managed pay-per-click campaigns. Alongside this work, we created a portfolio of social proof stories — evidence to convince other brands that 2C2P was the right partner to help them achieve payments excellence.
A new social media strategy and refreshed graphics style revitalised their LinkedIn, Twitter, and Facebook feeds. 2C2P’s social media channels came alive with stories of team achievements, exciting new partnerships, innovative services and thought leadership.